Unilever- Lever Ayush collaborates with Department of Ayurveda to foster traditional medicine as the Main Sponsor of AyurEx 2023
Lever Ayush, a flagship brand of Unilever Sri Lanka, proudly partnered Department of Ayurveda’s AyurEx Colombo 2023 as the Title Sponsor for the International Conference focused on the promotion and advancement of traditional medicine, held on 8th, 9th, and 10th September 2023 at the BMICH. Furthermore, Lever Ayush partnered with Department of Ayurveda as the Main Sponsor for the Exhibition and Trade Fair held in parallel to the conference, showcasing the latest advancements, products, and services of over 120 exhibitors. The strategic partnership between Lever Ayush and AyurEx Colombo 2023 not only demonstrates the company’s dedication to uplifting traditional medicine whilst using traditional medical knowledge innovatively, into modern health & beauty concepts.
Shamara Silva, Marketing Director – Beauty & Wellbeing and Personal Care of Unilever Sri Lanka, said: “At Unilever Sri Lanka, we hold Ayurvedic medicine in high regard and recognize its invaluable importance. We firmly believe that national events such as AyurEx have the potential to rejuvenate and nurture this rich tradition. Through our brand, Lever Ayush, we are committed to democratizing the wisdom and science of Ayurveda, making it accessible to consumers from all walks of life. It is with this vision in mind that we proudly partnered with AyurEx Colombo 2023 as the Main Sponsor. Our role as the Main Sponsor signifies our dedication to the preservation and advancement of Sri Lanka’s profound legacy in Ayurveda. We see this as an opportunity to ignite a renewed interest in this ancient system of medicine, which has garnered global recognition for its holistic practices. Together, we take pride in contributing to the safeguarding of Ayurvedic wisdom for future generations through AyurEx 2023 while promoting its accessibility and relevance in today’s world through our brand.”
Dr Dammika Abeygunawardana, Commissioner – Department of Ayurveda commented, “AyurEx 2023 was a resounding success and we thank Lever Ayush for coming onboard as Main Sponsor. Ayurveda and indigenous medicine has a deep and rich history in Sri Lanka and AyurEx 2023 provided the ideal platform for stakeholders to come together under one roof. We are grateful to the brand Lever Ayush for partnering us in our mission to highlight the value of traditional Ayurvedic practices.”
AyurEx Colombo 2023 provided a valuable opportunity and forum for international stakeholders, professionals, and practitioners to come together and investigate the enormous potential of traditional medicine. The well-attended event featured over 100 local and international Ayurveda trade stalls, over 1000 Ayurveda consultations and demonstrations, over 50 new traditional medicine products being launched and over 25 seminars and workshops.
Introduced to Sri Lankan consumers in 2018, Lever Ayush offers an exclusive range of Ayurveda-registered products inspired by 5000 years of Ayurvedic wisdom to preserve the hygiene and beauty of consumers. The brand’s consumer demand has doubled since its launch due to their appeal to modern day consumers. The products are manufactured at Unilever Sri Lanka’s factory in Horana under the guidance of an Ayurvedic Doctor.
Unilever Sri Lanka has been deeply rooted in the country for 85 years, creating a landscape that preserves and nurtures the true Sri Lankan way of life. The company is one of Sri Lanka’s leading fast-moving consumer goods companies and produces 96% of its products locally.
