British Cosmetics Unveils Lakmé Reinvent in Sri Lanka
Premier skin and beauty care product distributor, British Cosmetics has partnered with Hindustan Unilever to offer Lakmé Reinvent, India’s largest colour cosmetics range, in Sri Lanka. The portfolio includes its two premium product ranges Lakmé Absolute and Lakmé 9 To 5 and also the classic range. Lakmé fits into British Cosmetics’ expansive collection of brands, due to its trademark of trendiness, innovativeness, being cutting-edge and most importantly understanding the modern woman. The brand has built an international image and strong legacy not second to European brands, while its Asian origins provide a range of cosmetics that understands Sri Lankan women.
British Cosmetics believes Lakmé’s premium range Lakmé Absolute and the new high performance makeup range Lakmé 9 to 5 will reinvent the Sri Lankan beauty and style industry by catering to a growing need for high quality revolutionary beauty care products that suit Sri Lankan skin types. Lakmé Absolute is a superior finish range of backstage professional makeup lasting up to 16 hours that is endorsed by Bollywood star Karina Kapoor. Lip Pout, Sculpt Studio Hi-Definition Matte Lipstick, Gel Stylist and Gel Addict Eyeliner are some of the key products of the Lakmé Absolute range. The long wear makeup range, Lakmé 9 to 5, provides an impeccably styled look for professional woman in the limelight and comes with the promise of no touch ups for hours. The range that provides a hassle-free transition from the office to party includes, 9 To 5 Weightless,LakméEyeconic Kohl – Shades and Lakme 9 To 5 Crease-Less Lipsticks. Lakme has already been recognised as the most trusted colour cosmetics brand with accolades from the Elle Beauty Awards 2014 and 15 awards from the prestigious National Awards for Excellence in Packaging, INDIASTAR 2012.
“Makeup is all about women wanting to look beautiful, gain confidence and stand out. Lakmé is a brand that would give the discerning woman the edge she wants by enhancing her true beauty. We have only just begun our journey with this exciting range of international products and will explore the industry by opening more Lakmé flagship stores in the country,” said NiroshaJagodaarachchi, Director Technical – British Cosmetics Pvt. Ltd. The appointment of British Cosmetics as the sole distributor of Lakmé in Sri Lanka by Hindustan Unilever resonates the company’s strong presence in the local market.
With the official launch of Lakmé Reinvent in Sri Lanka, customers will be able to access the Lakmé classic range island wide, while the premium range Lakmé Absolute and Lakmé 9 to 5 will be available at leading supermarkets, renowned Beauty Care Product outlets and British Cosmetics showrooms.
Sri Lanka’s leading brand of skin and beauty care products, British Cosmetics has for nearly two decades specialised in distributing internationally reputed cosmetics and manufacturing a range of beauty care products that suit the Sri Lankan lifestyle and environment. Its portfolio of international brands includes, CCUK, Prevense Skincare, Miracle Hair Care Technology, Xpert London, KUBISS London, O.P.I. and Indola Exclusively Professional. Headed by professionals who are passionate about ensuring their clientele receive international standard beauty care, British Cosmetics is well poised to provide the best in beauty care. For more information about British Cosmetics and Lakmé Reinvent visit www.britishcosmetics.lkor their Facebook page
