CBL Nutriline Corn and Multigrain Chips – the newest breakfast cereal in town

Leading nutritious multigrain breakfast cereal provider, CBL Nutriline, a strong advocate for nutritious alternatives that are tasty, sought after by kids, wholesome, high in quality and made locally on par with international standards, has launched an all-new CBL Nutriline Corn and Multigrain Chips breakfast variant for happier and healthier mornings.

Supporting the health and wellness of the entire family, enabling them to achieve an active lifestyle, the new CBL Nutriline Corn and Multigrain Chips are made with 100% locally sourced corn, rice, cowpea and green gram. The distinctive chips can be enjoyed with milk or accompanied by yoghurt, nuts or fruits.

The new CBL Nutriline cereal aim to make breakfast a meal to look forward to. The cereal is fortified with iron and contains vitamin A, D3, Zinc, Calcium and dietary fibre – key vitamins and minerals to deliver nutrition and cater to the needs of the entire family. Proudly manufactured in Sri Lanka, the cereal is priced at an affordable Rs 360 for a 150g pack to make high quality nutritious breakfast affordable and accessible to the consumer.

Thilanka de Zoysa, CEO, Convenience Foods (Lanka) PLC said, “The new cereal is a great addition to the breakfast table that is guilt-free, nutritious and tastes good. Tailored to the tastes of the Sri Lankan consumer, the CBL Nutriline Corn and Multigrain Chips cereal is an affordable breakfast option that does not compromise on flavour or nutrition.”

“As one of the pioneers in the breakfast category, we are committed to inspire consumers with nutritious choices to suit their preferences. Recognizing consumer preference for a wholesome start to the day, we are delighted to offer the new fibre-rich, and flavourful CBL Nutriline Corn and Multigrain Chips and a proud moment to be able to introduce an affordable multigrain nutritious option to consumers during the prevailing economic crisis”, added Jayanga Perera, General Manager Marketing, CBL Foods Cluster.

The CBL Nutriline range contains no added artificial colours, artificial flavours and preservatives. The healthy breakfast cereal range for children is available in six variants such as Choco Grains, Choco Blobs, Choco Chips, Lemon Crunch, Grain Berry and Honey Bee, packed in engaging sachets and boxes. Ensuring best practices, CBL Nutriline is manufactured under international quality standards, including ISO 9001, ISO 22000, ISO 14001, HACCP, GMP and OHSAS 18001 certifications. Moreover, with imported cereals unavailable due to restrictions or an expensive choice, CBL Nutriline as a locally produced cereal, supports the agriculture sector and offers consumers an ideal alternative.

CBL Nutriline is a brand of Convenience Foods (Lanka) PLC, a fully owned subsidiary of the CBL Group, one of Sri Lanka’s largest FMCG conglomerates. The CBL Group manufactures a wide portfolio of products that cater to consumer food and nutrition needs and is a catalyst for growth in value chain communities from farm to table.