CBL Samaposha facilitates the nation’s food supply chain and ensures children’s nutritional and educational development

CBL Samaposha aids the nation by ensuring continuous operations to strengthen the food supply chain and launching a series of activities to uplift children’s wellbeing during lockdown. In a time where the very basis of people’s lives was changed by COVID-19 and the ensuing lockdown, those at CBL Samaposha worked tirelessly to supply to the nation’s rising demand for nutritious food.

Such unprecedented times causes many challenges to all industries while taking a toll on the country’s economy. And yet the people’s need for nutritious food only continue to rise. As one of the foremost leaders in the local food processing industry CBL Plenty Foods (PVT) Ltd, a fully owned subsidiary of CBL Group, has always focused on nourishing the wellbeing of children, through its flagship brand, Samaposha. It is a testament to their dedication to this vision in how they work tirelessly to understand the changing times while surmounting the obstacles and challenges it poses to ensure the continuation of operations and production.

Samaposha, which comprises four staple grains; corn, rice, soya, and green gram providing a healthy, well-balanced breakfast meal, has become an essential product whose combined factors of nutrition and convenience also makes this the popular choice of many.

By continuing production during these troubled times, CBL Samaposha not only provides an essential service to its loyal consumers but also a steady support to over 12,000 farmers around the country by sourcing the grains from their farms. As a company that sources all its grains from local farms, CBL Samaposha ensures the steady income of these farming families through its backward integration process.

These uncertain times have created challenges to children as much as adults by limiting their normal active and development lifestyles. Understanding that children’s mental wellbeing is as equally important as their physical nourishment, CBL Samaposha has launched a new campaign under the theme of “Dinana Daruwo” via their Facebook platform to help develop children’s knowledge through a series of activities that helps enhance their creativity, intelligence and skills. These activities can be easily conducted from their homes. Taking part in these challenges with their families, also helps to further strengthen their family bonds. The activities that range from “learning from our environment”, “helping with household chores”, “preserving nature” to “indoor games” and “artistic creation” can be found via (https://www.facebook.com/samaposha.lk/).

Samaposha is the flagship brand of CBL Plenty Foods (PVT) Ltd, a fully owned subsidiary of CBL Group, one of the largest FMCG conglomerates operating mostly within the food sector in Sri Lanka with an international brand presence. The company has grown to become a market leader and a dominant player in every sector it operates in. CBL group as a local corporate has earned much respect throughout the years for its caring approach towards all its stakeholders.