Deedat Winners ‘Ride with Style’
The lucky winners of the deedat ‘Ride-with-Style’ – season 4 mega promotion received valuable gifts at a well-attended event held at the Arcade Independence square-Colombo 7 recently. The enthusiastic ‘deedat’ team, the media, the well-wishers and, of course the happy families of the lucky winners joined the celebrations to grab a glimpse and to share the happiness as the winners received their gifts on stage.
‘deedat’ Ride-with-Style kick started its 4th season early February this year with a flashy town-cruising bike parade to all NOLIMIT and Glitz outlets to symbolically announce the start of the mega promo. It offered ‘deedat’ lovers nearly a month and a half to try their luck out in wining valuable gifts. R.M.C.P.S.Jayathilake and M.J.M.Muhajreen from Kandy, T. Hariprasath and Mr. Yasir Rizwie from Colombo and Sarath Wijerathna from Negombo became the luckiest at the draw to be selected as the winners to own a brand new Apache RTR bike, which was the main prize on offer for the Ride-with-Style winners. Another 20 were lucky enough to receive gift vouchers worth Rs.5, 000/- each to plan their seasonal shopping trip to NOLIMIT and to Glitz looking for favourite fashion in town for the whole family.
“This is a real surprise. I never thought I would be amongst the lucky winners to own a bike like this,” said Sarath, a lucky winner of the new TVS Apache RTR bike at the event. “Honestly, this is a special day in my life; I will never forget it. I am grateful to the ‘deedat’ team for rewarding ‘deedat’ customers with surprises of this nature,” he further added.
Raneez Sheriff, Marketing Manager – NOLIMIT, sharing his thoughts about ‘deedat’ Ride-with-Style season-4, said: “We are amazed to see the fabulous response received for this year’s promo. It indicates how closely the brand has embraced the lives of fashion-conscious youth in Sri Lanka. We are indeed happy to reward our loyal ‘deedat’ customers who have made the ‘deedat’ brand bigger and better over the years. We congratulate all ‘deedat’ Ride-with-Style winners and hope they will continue to be with the brand to share all its exciting and memorable moments in the future as well.”
Nazeem Hassan, Brand Executive-deedat, thanking its customers for being loyal to the brand said: “We are extremely grateful to ‘deedat’ customers as they are the strength behind our brand. They made us a brand with a success story. Our dream is to see Sri Lankan youth grow with deedat and win with deedat. ‘Ride-with-Style’ is our appreciation towards our loyal customers.”
‘deedat’ was launched in year 2004 to cater to ever evolving fashion tastes of Sri Lankan youth. It has now become one of the leading men’s brands of NOLIMIT and Glitz with an extended portfolio to serve various fashion requirements of youth to offer them a complete fashion experience suitable for any occasion. To this end, ‘deedat’ now offers footwear and fashionable accessories apart from clothes from casualwear to formalwear. ‘deedat’ introduced its annual mega promo – ‘Ride-with-Style’ – in year 2010 to appreciate customers’ contribution to the brand’s success. The event this year held for the 4th time, drew to an end fortifying the bond between the brand and the customers with happy, pleasant memories for those who gathered to share the moments of fun and excitement of the event.
