Diva ‘IdameVasanawa’ celebrates fifth consecutive year with novel activation campaign

Diva a brand of Hemas Manufacturing, which has transformed the lifestyles of its consumers, kicked off its exciting mega consumer promotion, IdameVasanawa for the 5th consecutive year in Homagama, with a large group of people staging a mock protest demonstration demanding ‘a land.’

            The extremely popular and much anticipated promotion which just commenced will run until the end of July. The ‘IdameVasanawa’ promotional team will tour island wide, igniting a heightened buzz and excitement during the period of the promotion.  A lively and exuberant ‘papare’ band will visit towns creating further awareness and excitement about the competition.

            Consumers who visit the promotions truck with a pack of Diva have the opportunity of doubling their chances of being eligible to win the grand prize of a plot of land close to Colombo; onsite at the truck consumers can drop off a coupon, when doing so they are also eligible to win attractive gifts of T-shirts and umbrellas instantly. Consumers can even take the Diva packet home with them and send in their entry via post to – P.O. Box 1289, Colombo.

            In addition to the three land winners, who will be selected on a monthly basis, Diva consumers will also be entitled to win gold coins on a weekly basis and cash rewards of Rs. 10,000 on a daily basis.

            “Diva remains an exemplary brand in the country, touching lives. As a popular detergent with a loyal consumer base, over the years we have ensured that the brand engages with the people that delight in its offering” said Shanaka Fernando, Brand Manager, Hemas Manufacturing, commenting on the occasion.

            “Through this initiative, we aim to ensure that our fellow Sri Lankans from all walks of life are rewarded for being loyal consumers” he concluded. Diva, as a brand touches the lives of all Sri Lankans, continuously striving to live up to the promise of making our daily life better.

            Diva currently has a range of washing powders, Diva Regular has a lime fragrance while the newly launched “Diva Flowers” is available in Rose & Lime and Jasmine & Lime variants. Diva also has a range of new and improved detergent soaps available in lime, lemon and jasmine fragrances. Diva white power detergent powder available in the supermarkets offers a  superior washing machine compatible detergent powder. Diva also offers a liquid blue product in order to give a complete laundry solution.