Link Natural, a subsidiary of the CIC Group, has partnered with SriLankan Airlines, the national carrier, to introduce a range of ‘Earth Essence’ personal care products to the airline’s onboard duty-free collection.
Link Natural is a leading R&D based manufacturer and marketer of herbal healthcare and herbal personal care products in addition to ayurveda pharmaceuticals. Its flagship brand, Link Samahan, is a 100% natural authentic herbal drink formulated with 14 trusted ayurvedic herbal ingredients that have been used traditionally over centuries to enhance health & well-being and support immunity when consumed regularly.
Earth Essence seeks to help the modern woman face life with confidence and strength with an offering that focuses on self-care. The product range has been rigorously validated by effectively fusing the wisdom of Ayurveda, modern science, and state-of-the-art technology. The product range offers head-to-toe beauty care solutions encompassing face care, body care, hair care, hand care, and foot care with the promise of nourishment to the skin & hair with the effective use of natural actives of medicinal & aromatic plants.
With the proven dedication over four decades to improve the health & well-being of mankind, Earth Essence is the latest addition to the Link Natural Family. It is aimed at setting a benchmark when it comes to offering a unique cosmetic range for the modern woman.
The entire product range provides a sensorial experience with assured safety, efficacy, and quality. These Beauty solutions are crafted using natural actives of time-tested herbal ingredients. The majority of these herbal ingredients are sourced from own plantations and quality-controlled Link Natural farmer out-grower programs.
In addition to availability in premium modern trade to serve locally discerning consumers, these unique products are also available through its recently launched exclusive experiential centre “Swastha by Link Natural” located at No. 6, Maitland Crescent, Colombo 7 in Sri Lanka.
Link Natural, for many years, is home to internationally trusted and time-tested products such as Samahan, Sudantha, Swastha Amurtha, Swastha Thriphala, Musclegard, SP Balm, Kesha etc., that have provided consumers with holistic wellness for generations. Earth Essence, is the company’s latest introduction to the retail market.
Chathurangi Perera, Manager- International Business, Link Natural Products stated, “With Earth Essence now available onboard SriLankan Airlines’ duty-free, international frequent flyers will have the opportunity to discover and experience the rich benefits of the true essence of nature in skin and hair care.