Muralidaran’s Biscuit Company – Sunrich Biscuits Clinches Much-coveted International Awards

Sri Lanka’s world famous cricket spin wizard- Muttiah Muralidaran’s biscuit manufacturing company – Sunrich Confectionery Private Limited bagged a hallmark achievement in the global food and beverage industry by winning two much-coveted International Taste and Quality Institute (ITQI) Awards in Belgium recently.

Sunrich Confectionery turned a new chapter with two of its flagship products – Chocolate Cream and Power Crunch Biscuits grabbing the awards.
Commenting on this tremendous achievement, Sunrich Biscuits CEO / Managing Director M. Shridaran had this to say.

“Ensuring best practices in food safety and facilitating continuous improvement have been fundamental principle at Sunrich Biscuits from our inception, and we are proud of our achievement,” he said.

“The food and beverage sector is vital to the Sri Lankan economy and therefore it is important that we as a premier confectionery in the country, ensure best standards and adhere to global benchmarks in taste, appearance and quality of what we give to our customers, ” Shridaran added proudly.

Shridaran recalled that setting up a biscuit manufacturing company was his childhood dream.

“In order to realize this dream and to lay the basic foundation, I pursued a Bachelors Degree on Product Management specializing in biscuit manufacturing at the renowned London South Bank University. After gaining solid experience on industry best practices by working at Lucky Land Biscuits, which belonged to my father, I commenced my own company- Sunrich Biscuits in 2006,” said Shridaran.

Sunrich Biscuits takes pride to state that it is 100% a local manufacturing company, thus bringing glory to the island nation. ITQI offers the award by taking three main factors into consideration: taste, appearance and quality of production.

The Jury of International Taste and Quality Institute (ITQI) is consisted of 120 professionals ranging from chefs, to sommeliers, and to opinion leaders in taste. This is the second time a Sri Lankan company has been awarded by this globally-recognized institution which is a clear indication that the country’s biscuit industry is fast-developing.

Sunrich Confectionery (Private) Limited was incorporated on 15 March 2006. The Company is now gradually becoming a truly international company which manufactures and distributes more than 25 products island-wide. These products are also been exported to destinations including Seychelles, Maldives, Switzerland, Canada, Australia which evinces the fact that Sunrich has been able to win international recognition.

Apart from Chocolate Cream and Power Crunch, Sunrich offers an array of other products such as Lemon Puff, Lacto Marie, Crèam Cracker, Milk Crunch, and Milkies which have been very popular both here and abroad.

The ingredients used by Sunrich for biscuit production are of high quality and are sourced from reliable suppliers. The products are released to the market after undergoing various tests under the careful supervision by quality controllers and food safety specialists with the aid of modern technology.

M. Shridaran also revealed that Sunrich products have been awarded the much-coveted ISO 22000, HACCP and GMP certification early this year from Sri Lanka Standards Institute (SLSI).

Established as a BOI venture, Sunrich Biscuits Company is located in Horana, which generates around 200 direct and indirect employments to people in the vicinity. Sridharan did not forget to pay his gratitude to employees who have been working hard to lift the company to its present glory.

Sri Lanka’s world famous cricket spin wizard- Muttiah Muralidaran, bowls for Sunrich Confectionery as its brand ambassador.