NOLIMIT Launches First Ever Pop-Up Store at K-Zone Ja-Ela

NOLIMIT, Sri Lanka’s leading fashion chain, recently launched their first ever pop-up store at K-Zone, Ja-Ela, becoming one of the first large-scale retail stores to do so in Sri Lanka. NOLIMIT has taken steps to tap into the growing market of pop-up retail, and the new pop-up store offers a convenient setting for customers to experience a one-of-a-kind shopping experience.

Although a novel concept in Sri Lanka, pop-up stores have been a long established concept in the world. According to historical records, the concept of pop-up stores date back to 1298, where it was introduced to the world by a December market in Vienna. Soon the trend spread throughout the European region, and featured particularly in their seasonal markets. Modern pop-up retail stores were modeled after the 1997 Ritual Expo – an innovative and diverse collection of progressive fashion, art and photo exhibits, live music, artists, DJ, culture and web life in Los Angeles. The pop-up retail concept quickly caught the eye of large brands in the world market, and since then the concept has gained a wider presence in all parts of the world.

The NOLIMIT K-Zone pop-up store spans 1920 square feet and offers an edited and stylish collection of clothing for both men and women, which will no doubt reflect NOLIMIT’s established product offerings. This pop up store will stand prominently for a period of six months, located at #G 33-35, within the Ja-Ela K-Zone complex. The curated store features the trendiest clothing and accessories to suit every occasion and personality. Shoppers around Ja-Ela and the surrounding area now have the added convenience of being able to shop at NOLIMIT through the pop-up store.

“We are excited to launch the first ever NOLIMIT pop-up store at K-Zone. The individuals in and around the Ja-Ela area are a stylish community, who continue to seek out the trendiest fashion. We hope that they will love shopping at our pop-up store concept as much as we enjoyed putting it together for them” stated Mr. Raneez Sheriff, Marketing Manager of NOLIMIT.

With the festive season just around the corner, customers can enjoy a truly unique shopping experience. NOLIMIT’s well-trained and friendly staff offer quick assistance in finding the outfit that best suits each customer’s taste and requirement.

NOLIMIT has grown to become Sri Lanka’s biggest fashion chain and enjoys a strong presence in all major cities, serving its discerning customers through 21 outlets island-wide. Over the past 26 years, NOLIMIT has consistently provided value for money and high quality clothing choices for their customers, and regularly delights customers with the latest trends and industry innovations. NOLIMIT will continue to expand their product portfolio to curate a convenient and comfortable shopping environment for their customers while staying true to their brand promise of quality merchandise, the latest in fashion, and value for money.