Softlogic to Distribute Whirlpool Home Appliances in Sri Lanka

Whirlpool, one of the world’s foremost global appliance brands have announced that they have entered into an agreement with Softlogic Retail (Pvt) Ltd, a fully owned subsidiary of Softlogic Holdings PLC to market and distribute Whirlpool products in Sri Lanka. The world renowned brand has confirmed that they will come on board with Softlogic with their entire range of products from built-in kitchen appliances, washing machines, dryers, refrigerators, freezers, ice makers, dishwashers, cookers, microwaves, air conditioners, water purifiers and more.

Whirlpool is by far the “Number one Major Appliance manufacturer in the World”, with approximately $24 billion in annual sales, 100,000 employees and 70 manufacturing and technology research centers throughout the world in 2014. The company today has a dominant position in the North American, South American and European markets as well as being the leading Western Brand in Asia. It has a wide and well diversified portfolio of brands such as Whirlpool, Kitchen Aid, Maytag, Ariston, Indesit, Hotpoint, Amana, Bauknecht Consul and Brastemp and is spread across 170 countries of the world. The company is headquartered in Michigan, USA and has consistently featured amongst the ‘Most Admired Companies in the World’ in its industry segment.

Over the years Softlogic have changed the face of retailing in Sri Lanka, firmly establishing themselves as one of the country’s largest retailers and distributors for world reputed home appliances. A perennial favorite among customers who are moving into new homes or looking to create a domestic haven for their families by giving their homes an upgrade, Softlogic strives to provide customers with convenience, quality and the best and most reliable service possible by helping them find the products that fit their needs in terms of affordability and style.

At Softlogic, customers can avail themselves to a multitude of fantastic discounts and privileges extended to them throughout the year as well as the financial flexibility provided by attractive hire purchase schemes which provide a quick and affordable way of funding their purchases. Customers can also take advantage of the many rewarding credit card schemes exclusive to Softlogic customers across all leading banks, giving them the choice to select the best plan that suits their budget. With superior after sales service and the iron-clad Softlogic warranty backing their purchases Softlogicensures customers that their investments are well protected in the future.

“Softlogic is incredibly proud to partner with a globally renowned brand such as Whirlpool.” Chairman of Softlogic Holdings PLC, Mr. Ashok Pathirage said. “It is widely known that Whirlpool is one of the most reputed and reliable brands, world famous for their innovative products and their commitment to excellence. They are an excellent match for Softlogic, and we are extremely pleased to be able to offer their state-of-the-art home appliances to the Sri Lankan market which will be made accessible through Softlogic’s nationwide network of retail centers.”

“This is a momentous occasion for Whirlpool as we enter into partnership with Softlogic, Mr. Indranil Sinha, Regional Director said. “We consider ourselves extremely fortunate to be able to display our entire range of products with one of the most dynamic companies and a retailing giant of Sri Lanka.  Through Softlogic’s retail platform we will be launching refrigerators, washing machines, air conditioners, microwaves, cooking appliances, freezers, water purifiers and many other products in the future. For the Sri Lankan consumers this will enable access to our latest innovative products which are designed with the primary focus of making life easier for them and their family.”

Softlogic’s steadfast commitment to success and their long term vision to offer the very best in terms of brands and products is substantiated by the trust and confidence placed in them by Sri Lankan consumers. Their rapidly growing brand portfolio which now includes Whirlpool, stands proudly as a testament to that.

About Softlogic

Softlogic Holdings PLC is one of the leading, dynamic organizations in Sri Lanka today, having expanded and diversified into the growth sectors of the economy in terms of retail, healthcare, ICT, automobiles, leisure and finance and holding Authorized Distributorships for some key global brand names. Softlogic today, employs over 6,000 people in its offices located in Sri Lanka, Singapore and Australia.

About Whirlpool

Building on more than 100 years of experience Whirlpool is guided by the vision to be the “Best branded consumer product – everywhere around the world “and all its 100,000 employees are focused on its mission which is to ‘Create Demand and Earn Trust every day’ whilst consistently adhering to its core values of “Respect, Integrity, Diversity & Inclusion, Teamwork and the Spirit of Winning.”

Caption (From Left; Head table): Head of Business Development of Softlogic Retail (Pvt) Ltd Mr. Induka Perera, CEO of Softlogic Retail (Pvt) Ltd Mr.Naseer Majeed, Regional Director Asia South of Whirlpool Mr. Indranil Sinha, Country Manager of Whirlpool Mr. Ami Raturi