Colombo, Sri Lanka, November 2022 – Spring & Summer celebrated their top 100 customers at the ‘Spring & Summer Loyalty’ event on November 13, 2022 at Spring & Summer, Colpetty, Sri Lanka. The Loyalty Programme was first launched in 2016 and has now grown to hold a base of 130,000 active loyalty customers island-wide – in just six  short years..
The event was the springboard for Spring & Summer to introduce changes to the Loyalty Programme – bringing it into a modern era, where personalisation and individualised reward systems continue to grow in demand. The programme now offers tier-based rewards – Platinum, Gold, Silver, and Bronze, and will offer long-standing customers a far more personalised service and loyalty rewards programme.
Speaking with Co-Founder, Spring & Summer – Shyamalie Wijegunawardena, stated: “When we first launched our Loyalty points programme nearly six years ago, our rewards and offers were standardised, however, with our fast-growing customer base and increasing additions to the loyalty programme, we have further personalised our rewards systems for our loyal customers based on a four  tier categorisation. With this we’re looking at innovative and truly valuable methods to offer more benefits for our customers, as we look forward to building a long-term relationship with all of them.”
The event that welcomed Spring & Summer’s top 100 customers held an experiential service provision including access to Personal Stylists to aid with clothing make-overs and style selection; and set the tone for the contemporary clothing brand amongst their customers.
Founded by Daya & Shyamalie Wijegunawardena in 1995, the clothing brand, at present has eight  major outlets in Sri Lanka and is available online to the world. As one of Sri Lanka’s leading retail brands Spring & Summer has 85% of its products designed and manufactured in Sri Lanka.