11 young Sri Lankan advertising professionals will vie for Gold at the Cannes Young Lions competitions
The highly-feted Young Lions Competition, which takes place annually at the Cannes Lions International Festival of Creativity in France, every June, will have the best of Sri Lankan creative talent participating at the international competition this year as well. 11 talented young professionals from Sri Lanka’s marketing communications industry have been selected to compete at fiercely contested competition. They were selected via a rigorous local competition conducted by the IAA Sri Lanka Chapter under the auspices of Metal Factor, The Sri Lanka Representative for the Cannes Lions festival.
A total of 31 teams took part in the local competition which involved an extensive evaluation process. This year’s winners in the Media category are Sanoj Fernando and Pavithra Sandaruwani from Ogilvy Media. The PR category was won by Kaishika Rodrigo and Aneeka Seneviratne from Leo Burnett Sri Lanka. Nonim Yasith Dayaratne and Tharushi Sarathchandra of Geometry Global were selected as the winners in the Print category. Dawveed Senaratne and Lakshitha Priyankara from Triad will compete in the TV category. This year’s Young Marketer’s Competition was won by Ashane Ranabahu and Tharusha Hettiarachchi of Fonterra Brands Lanka. Dinidu Seneviratne from the University of Moratuwa was selected to attend the Roger Hatchuel Academy. The Sri Lankan competition has the full participation of the local industry with leading advertising professionals, serving on the jury panel.
Commenting on the Cannes Lions festival and the Sri Lankan Young Lions contingent heading for the festival to France, Ranil de Silva, Founder of Metal Factor said: “I am confident that we have talented teams representing Sri Lanka at the Young Lions competition this year. Metal Factors and IAA are proud to facilitate the local competition and to provide the necessary impetus for young talent in Sri Lanka to have the opportunity to hone their skills. The Cannes Lions International Festival of Creativity is the world’s most prestigious advertising festival. The experience gained by our young professionals will enable them to pursue world class creativity. The IAA and Metal Factor are committed to help nurture and groom the industry’s young talent to elevate our industry.”
After a briefing, the competing teams need to produce a stand-out, captivating and unique campaign be it print, PR etc. The idea that leaps out and captures an audience, motivating and moving them towards the cause will be judged by a representative international jury before the winners are awarded at the festival – This award is a dream of every young advertising professional!
Excited about this year’s competition, Laila Gunasekera – President, IAA stated, “It is that time of the year, when Sri Lanka’s shining creative talent will make their presence felt on a global stage at the Cannes Lions International Festival of Creativity. This competition has inspired the youth in our industry to think outside the box and to seek break through ideas. The local competition itself provides high benchmarks for judging which prepares the selected winners to face some of the best talent from around the world.”
The winners will be travelling to the Cannes Lions International Festival of Creativity in France to compete against other global competitors at the respective Young Lions competitions. Popularly known as the “Olympics of the advertising world”, the Young Lions Competitions and the Cannes Lions International Festival of creativity, attract the best of the best young talent from all corners of the globe. This is a unique opportunity for the young competitors to showcase their creativity in front of their peers and industry leaders; to be noticed and identified as future leaders in the industry. Seven Competitions are held at the competition in Cannes, with an abundance of global young talent aiming for the Gold. The Young Lions competition in Cannes is open to professionals who are 30 or under and it is designed to inspire and uncover talent for the future of the industry
About Cannes Lions International Festival of Creativity is
Founded in 1954, the Cannes Lions is a six-day programme that focuses on creative inspiration, celebration, education and networking. Over 15,000 delegates from around 100 countries attend the festival, making it the only truly global meeting-place for communications professionals to connect, share and discover the latest advancements, trends and innovations in the industry. The most coveted creative accolades, The Lions, are also judged and presented at the festival.
About Metal Factor
Metal Factor the facilitator of the Young Lions Competitions in Sri Lanka, was established by renowned advertising professional Ranil de Silva who established this enterprise to give back to the industry from which he has gained immensely. Metal Factor is the Sri Lankan representative for some of the world’s most respected festivals. By its association with these festivals, Metal Factor provides young professionals in Sri Lanka with the opportunity to gain valuable experience by participating in the various competitions on the International stage. Metal Factor is committed to uplifting the standards of the marketing communications industry in Sri Lanka and is dedicated to helping Sri Lanka’s ad industry gain global acclaim.
About IAA
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with members in over 40 countries, is a one-of-a-kind strategic global partnership comprising advertisers, media, advertising and public relations agencies, media companies and academics. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice and the education of marketing professionals. The IAA Sri Lanka Chapter is committed to providing high quality training opportunities, to help support the development of the local advertising industry, whilst ensuring its continuous evolution and progression.
