CBL big winner at SLIM NASCO once again

– Wins 8 top awards in highly competitive FMCG Food sector

– Awarded over and over again at SLIM NASCO going back 18 years

Ceylon Biscuits Limited (CBL), one of Sri Lanka’s largest FMCG conglomerates, was once again a big winner at the recent SLIM National Sales Congress (NASCO) Awards 2018. Having been recognized over and over again since the launch of SLIM NASCO 18 years ago, CBL walked away with an impressive eight awards in 2018.

Highly lauded in the very competitive FMCG – Food section, CBL personnel Asanka Halangoda, Muditha Pathirana and P. S. Weerasooriya, winning Gold, Silver and Bronze, respectively, were recognized for excellence in sales in the Territory Manager Category (FMCG – Food).

Additionally, Gold award recipient Aloka Gayan Sansirige and Silver award recipient Eranga Gayan Vithanage, and Bronze award recipients Sisira Senarathna and Susantha Abeysinghe, impressed in the Sales Supervisor/Executive Category (FMCG – Food), while Suranga Sanjeewa Kumara won a well-earned Bronze award in the FMCG Food – Front-Liner Category (FMCG – Food).

Commenting on the SLIM NASCO Awards 2018, Pradeep Edward, President of Sri Lanka Institute of Marketing (SLIM), said, “As the premier event dedicated to recognize the efforts and performance of sales personnel, NASCO is growing in stature with each passing year, evidenced by the growing number of entries. SLIM NASCO has become the premier sales awards event in the country and is serving as the ideal motivational tool to inspire sales professionals to optimize the skills and enhance capacity. We are committed to enhancing the scope of the awards to support the sales profession to meet emerging global trends.”

Congratulating its very own SLIM NASCO Awards 2018 winners on behalf of the company, I.M. Khan, Director/Group General Manager – Sales, Ceylon Biscuits Ltd, said, “It is with great pride that I take note of the exciting achievements by Asanka, Muditha, Weerasooriya, Aloka, Eranga, Sisira, Susantha and Suranga at this year’s SLIM NASCO Awards. The winners themselves, as well as the extensive team that supports them on a daily basis, are truly the best of the best that Ceylon Biscuits Ltd has to offer, which makes them not only ambassadors for our company and our many beloved brands but also role models we can all look up to and emulate.”

“As a longtime sales and marketer professional myself, I understand what it takes day in, and day out, to achieve the type of next-level commitment required to reach the top in the fast-paced and highly-competitive profession of sales. It is not easy, with sales personnel bearing the heavy burden of making or breaking brands. As such, it is important that programs like SLIM NASCO exist, giving sales personnel the correct tools needed to empower, energize and motivate today’s and tomorrow’s leaders in the area of sales,” added Mr. Khan.

The SLIM NASCO Awards are an evaluation and judgment-based national level competition, which highlights and rewards outstanding talents in sales at various career levels in many product and service categories. Over the past 18 years, SLIM NASCO has grown in stature to become Sri Lanka’s premier awards program recognizing and rewarding the sales fraternity.

As an annual, nationally relevant sales awards program, SLIM NASCO utilizes motivational, training and learning opportunities, as well as self-development for sales personnel, as core elements of the Awards.

To keep up with an ever-evolving and changing marketplace, the present format of SLIM NASCO came into effect just six years ago, being adapted to give front-liners and the field of sales management more exposure and visibility, while at the same time giving them the opportunity to shine on a truly national stage.