CBL holds ‘Annual Distributor Convention and Star Awards Ceremony 2016/17’

Ceylon Biscuits Limited (CBL) held its ‘Annual Distributor Convention and Star Awards Ceremony 2016/17’ recently at the Eagles’ Lakeside Banquet and Convention Hall, Attidiya. Conceptualized to felicitate internal and external partners, this annual event is eagerly awaited by stakeholders of CBL, as it marks the culmination of the joint efforts to sustain CBL’s leadership in the marketplace.

The event is also organized to recognize and reward outstanding contributions by its sales force and distributers both locally and overseas. The event was attended by a large gathering including of Board Directors, overseas partners, distributers and special invitees.

The ‘Annual Distributor Convention and Star Awards Ceremony 2016/17’ provided an ideal platform to showcase the company’s achievements in all aspects during the year.

Distributors who received the Gold Awards in recognition of the long-standing services    were Sanjeewa Pushpa Kumara-Hewage sons, Katugastota, Lalith Balasooriya – LB Distributers, Madampe, Ariyawansa Bandara Wijesinghe – Singhe Stores, Digana, Jayanth Amarasinghe – Amarasinghe Stores, Kegalle.

The climax of  the  event  was  the  awarding of   the  CBL  Star which went  to  the  best  Territory Sales  Officer among  the  CBL  Sales  Force  which  is  considered  the  country’s largest in any FMCG  company .   The CBL Star Award was presented to Dilanka Sandakal – Munchee TSO in Nittambuwa. He  was  also  the  winner  of  the  B range  which  handles  the sales of biscuits  .Whilst the range winners were Bandula Wijewardane – TSO in Kandy, A range (Chocolate and Cakes), and in the C range (Samaposha and Lankasoy), Charitha Gunawardane, TSO Pettah was felicitated for their outstanding performances

Winners of the Junior CBL Star awards were also announced at the event. and  the  overall winner  was  A. Mohanappriyan ,TSO  for  Chocolates  and  Cakes  in  Mannar. The junior winners are selected from Territory Sales Officers (TSO) with the service of less than two years in the company.

People development is pursued at CBL and employees can avail of numerous opportunities for rapid career progression in a knowledge-based workplace, where regular training and development initiatives offer a strategic competitive edge. Sanjaya Fonseka  made a  presentation  on his  career  path  at  CBL  which  began  as  a Distributor  Sales  Representative. Thereafter, he  was  promoted  to  CBL  Sales  representative and  then to  a  post  of   Sales  Supervisor. After  rising  to  Area Sales  Manager ,he  is  now  a  Field  Sales  Manager .His promotion to  the post  of Assistant  Manager  -Modern Trade  was  announced  at  the event.

The  launch   of  many  new and  innovative  products  was  also  featured  at  the  CBL  Annual  Distributor  Convention  and  Star  Awards  Ceremony as  a  part of the strategy  to  strengthen  its position  in the  market place.

The event also reviewed the Company’s CSR activities carried out during the year mainly  including Hope, Munchee Tikiri Shishyadara, Munchee Samaga Gamata Sarana and CBL Govi Pawula  .Many  awards  received  in   recognition   of  CBL’s  CSR initiatives  were  also  featured.

The Theme BRAVE – ‘courage to challenge the status quo for future growth’ was rightly selected for the year’s motto. BRAVE stands for Believe, Resourceful, Achieve, Victorious and Energized. Believe stands for Believing in yourself, brands and the power of the dream; Resourceful stands from Resourcefulness in knowledge, skill and awareness; Achieve stands from achieving common goals and desires; Victorious is from creating a victorious mindset for the team; and Energized highlights the importance to stay energized. It  is  customary  for the   CBL  sales  force  to  select   a  theme  every  year    and  work  towards  same .