Ceylinco Life launches ‘Viyaparika Athwala’ to support Sri Lankan entrepreneurs
Ceylinco Life has announced the launch an entrepreneur development programme titled ‘Viyaparika Athwala,’ which will be conducted island-wide to support the aspirations of Sri Lankan business people, in the backdrop of the challenges posed by the COVID-19 pandemic.
Loosely translating to ‘A hand to business’ the programme will consist of a monthly seminar focusing on motivational as well as behavioural aspects that can help entrepreneurs better manage their businesses as well as their work-life balance, the Company said.
The first workshop under this initiative was held recently in Kandy with the participation of a group of entrepreneurs in the area, in accordance with the COVID-19 health and safety guidelines stipulated by the Ministry of Health and the Government. At the helm of the event was motivational speaker Mr Udaya Devamulla who addressed the audience on goal setting and overcoming obstacles.
Ceylinco Life has planned 12 such programmes for the year ahead, all of which will include addresses by key resource personnel on topics such as goal setting, handling obstacles and overcoming problems, living a healthy and active life, health tips, and best practices in health screening.
Commenting on the launch of this programme, Ceylinco Life Managing Director Mr Thushara Ranasinghe said: “Besides promoting a positive and well-balanced approach to business, we hope the programme will also encourage entrepreneurs to pursue their ambitions with confidence. As the country’s leading life insurer, we know through our interactions with hundreds of thousands of people that fear of risk can limit a person’s ability to pursue goals, and by extension, the capacity to earn. We will elaborate on how de-risking one’s ambitions can unleash potential that has been held in check.”
‘Viyaparika Athwala’ will also provide a platform to create awareness among busy and ambitious entrepreneurs on how life insurance can help them to work towards and achieve goals and dreams, by providing the peace of mind needed to work towards personal and career goals.
Sri Lanka’s leading life insurer for more than half of the 33 years it has been in existence, and certified as a ‘Great Workplace’ in Sri Lanka by Great Place to Work®, Ceylinco Life was ranked the ‘Most Valuable Life Insurance Brand’ in Sri Lanka by Brand Finance in 2020 and declared the ‘Peoples Life Insurance Service Provider of the Year’ for the 14th consecutive year at the 2020 SLIM-Nielsen Peoples Awards. The Company was named the ‘Best Life Insurer in Sri Lanka’ for the seventh consecutive year by World Finance in 2020, and accorded an ‘Honourable Mention’ as one of the ‘Most Admired Companies in Sri Lanka’ in 2019-20 by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA), UK.
Ceylinco Life has close to a million lives covered by active policies and is acknowledged as a benchmark in the local insurance sector for innovation, product research and development, customer service, professional development, and corporate social responsibility.
