Ceylinco Life policyholders throng Leisure World for a day of fun & frolic
Even the threat of inclement weather could not dampen spirits when Ceylinco Life policyholders thronged the Leisure World theme park at Kaluaggala last week for a day of fun and frolic, with which the curtain came down on the life insurance leader’s 12th Family Savari promotion.
Representing the families of the 500 Ceylinco Life policyholders that won the all-expenses-paid excursion, they came from every one of Sri Lanka’s 25 districts to be rewarded for their loyalty to Ceylinco Life.
Families from distant areas were also provided with transport and accommodation where necessary to enable them to be part of this annual mega event, the largest promotion by far in the country’s life insurance industry.
They were given free access to the rides, slides and chutes of the park and ten families selected at a raffle draw were provided the experience of being chauffeured around the surrounding towns in a luxury stretch limousine.
Three other groups of Ceylinco Life policyholder families had already visited Sydney, Singapore and China under the Family Savari programme this year.
Winners of the 2018-19 Family Savari promotion comprised of the five families that won a holiday in Australia, the 50 families that won a visit to Singapore, the 10 families that toured China and the 500 families selected for a full day at the Leisure World theme park, and another 15 families that received hotel stays in Sri Lanka.
In all, 26,000 people from 6,500 Ceylinco Life policyholder families have benefitted from the Company’s Family Savari programme, conducted annually since 2006. The promotion is intended to increase the penetration of life insurance and to reward policyholders for keeping their policies active. All active long term Ceylinco Life policyholders, holders of Ceylinco Life Retirement Plans and new policyholders who purchase a policy, pay three months’ premium and keep their policies active are eligible to win these holidays and excursions.
Ceylinco Life’s Family Savari programme is promoted by four popular brand ambassadors, the Sri Lankan actors Sriyantha Mendis, Sanjeewani Weerasinghe and Roshan Ranawana and his wife Kushlani who join policyholders on their overseas holidays and local excursions.
Adjudged Sri Lanka’s most valuable life insurance brand by Brand Finance in 2019 and named the Best Life Insurer in 2018 for the fifth consecutive year by World Finance, Ceylinco Life has been declared the most popular life insurance company in the country for 13 consecutive years by SLIM-Nielsen. The market leader in Sri Lanka’s life insurance industry for 15 of the 31 years it has been in operation, the Company has close to a million lives covered by active policies and is acknowledged as a benchmark in the local insurance industry for innovation, product research and development, customer service, professional development and corporate social responsibility.
