Coca-Cola Sri Lanka Wins Big at the SLIM Kantar People’s Awards 2023
Coca-Cola Sri Lanka, a leading beverage brand that has been in the country for over 60 years, has been awarded the prestigious “Beverage Brand of the Year” and “Youth Choice Beverage Brand of the Year” awards at the SLIM Kantar People’s Awards 2023, hosted by the Sri Lanka Institute of Marketing (SLIM). Notably, Coca-Sri Lanka had bagged the aforementioned accolades in 2022 as well, marking this year’s victory a consecutive accomplishment.
Over the past 18 months, the brand has been at the forefront of marketing innovations and initiatives. This includes refreshing digital experiences that continue to resonate with the Sri Lankan audience. Coca-Cola Sri Lanka is also proud to have an extensive product presence on leading e-commerce platforms such as Daraz and Kapruka, and at leading online retail chains like Keels, Cargills, Glomark, Spar, Laughs, and delivery partners like Uber and PickMe.
In addition, partnerships have been established with leading fast-food chains to create food combos and have access to purchase it online. Pizza Hut and McDonald’s are a few notable examples. The brand’s digital presence is one of the strongest, and Coca-Cola Sri Lanka has been continuously leveraging its digital platforms to engage with consumers.
According to Anojah Ratnasabapathy, Country Marketing Lead for Sri Lanka and Maldives, Coca-Cola Sri Lanka Pvt. Ltd., “Winning these awards is a true honour and proof of the hard work of our entire team. We are committed to delivering youthful, innovative, uplifting, and exciting experiences that meet the changing needs of our consumers.”
Shamal Gunawardene, Sales and Commercial Director, Coca-Cola Beverages Sri Lanka Ltd., added, “Thank you for choosing Coca-Cola Sri Lanka as your preferred beverage brand. These awards reflect our strong relationship with our consumers without whom this achievement would not have been possible.”
Since 2007, the SLIM Kantar People’s Awards have been a highly anticipated business awards event in Sri Lanka. The awards are unique because they are chosen by consumers rather than a committee of experts. The awards were created to honour and showcase the brands and personalities that the Sri Lankan people hold in the highest regard.
Coca-Cola Sri Lanka remains committed to contributing to the sustainable development of Sri Lanka while providing refreshing and innovative experiences for its consumers.
About Coca-Cola Sri Lanka
Coca-Cola has been refreshing Sri Lankans for over 60 years, continuously evolving to craft the brands and choice of drinks that people love. Our company’s purpose is to Refresh the World and Make a Difference. To serve our valued consumers better, we are now providing more convenient packages, innovating, and introducing new lower and no-sugar drinks. Following the introduction of Trademark Coca-Cola in 1961, we now have a range of other brands in our portfolio including Coke Zero, Sprite, Sprite Zero, Fanta Orange, Fanta Cream Soda, Fanta Portello, Kinley Soda, Lion Tonic, Lion Ginger Beer Kinley water and Monster Energy, providing consumers across the island with a variety of delicious and hydrating beverage options. We seek to positively impact people’s lives, communities, and the nation through our sustainability initiatives on the recovery and recycling of PET plastic packaging, water replenishment programs which have led us to return back more water than used in the production of our beverages, interventions around climate action which have won us the Iconic Rooftop Solar Project of the Year at the Annual Solar Awards 2021 and ensuring the well-being of our local communities, including programs on women empowerment. We employ thousands of people in Sri Lanka, both directly and indirectly, providing economic opportunities to local communities, and serve our products to over 80,000 businesses in all 25 districts reaching the furthest consumer. Learn more at https://lk.coca-cola.com/en/home and follow us on LinkedIn Instagram and Facebook
