Commercial Bank wins top Global Brand Excellence Award
The strength of Commercial Bank of Ceylon as a corporate brand was recognised on the international stage recently when the Bank was presented the award for ‘Marketing Campaign of the Year’ at the 2016 CMO Asia Awards for Excellence in Branding and Marketing in Kuala Lumpur, Malaysia.
With this prestigious award, Sri Lanka’s largest private bank has reaffirmed its status as one of the strongest brands in Sri Lanka and the Asia Pacific region. The award won by the Bank was the only one presented in that category.
The award for ‘Marketing Campaign of the Year’ was won for the Bank’s attractive thematic corporate campaign which engages multiple target segments and is based on the Bank’s role of focusing on and empowering the aspirations of customers under the proposition ‘The Bank for Your Success.’
“This is the third year in succession that we were recognised at the CMO Asia awards, which is in itself a noteworthy achievement,” Commercial Bank’s Deputy General Manager Marketing Mr.Hasrath Munasinghe said. “We are particularly delighted at winning the award for ‘Marketing Campaign of the Year’ which is extremely competitive.”
He said this awardis a further endorsement that the Bank’s marketing endeavours are committed to superior brand building and enhancement in terms of recollection in the consumers’ mindsof the important role the Bank plays as a partner inthe most important milestones of their lives andin helping them achieve greater success.
Commercial Bank won two awards – Asia’s Best Employer Brand and the award for Talent Management at the Best Employer Brand Awards of the 2015 World Brand Congress organised by CMO Asia in Singapore. In 2014, the Bank received the award for ‘Support and Improvement in quality of Education’ and a Merit Certificate for ‘Concern for Health’ at Asia’s Best CSR Practices Awards presented during the CMO Asia World Brand Congress, also in Singapore.
At this year’s event, the7th CMO Asia Awards for Excellence in Branding and Marketing were presented at the Pullman City Centre Hotel and Residencies, Kuala Lumpur, Malaysia on 11th April 2016.
The CMO Asia Awards for Excellence in Branding and Marketing brings together elite marketers, brand custodians and the world’s best advertisers under one roof. The awards recognise the best industry professionals who have made outstanding contributions in the branding and marketing fraternity to enhance corporate and brand reputation.
The awards are judged by an international jury comprising of senior and accomplished professionals from Marketing, Branding, and Advertising.
The only Sri Lankan bank to be ranked among the Top 1000 banks of the world for five consecutive years, Commercial Bank operates a network of 250 branches and 625 ATMs in Sri Lanka. The Bank was ranked the most valuable private sector brand in Sri Lanka in 2014 and has also won multiple awards as Sri Lanka’s best bank from a number of international publications over several years. The Bank was adjudged one of Sri Lanka’s 10 best corporate citizens by the Ceylon Chamber of Commerce in 2013 and 2014.