Daraz 11.11 records fantastic results
The 11th of November 2019 saw Daraz.lk achieve a record-breaking number of sales at the conclusion of the 11.11 sale. The fast-growing e-commerce platform over-achieved its revenue target by 140% with more than 125,000 orders placed during 11.11, thus showcasing the increasing customer interest in e-commerce.
Despite working during the pre-election period, Daraz ensured that 75% of the 11.11 orders were successfully delivered within the campaign period. This is a testament to the efficiency of the company’s operations as well as its commitment to putting a smile on the faces of its customers. Electronics, mobiles phones, household goods, lifestyle, fashion and FMCG were the top categories in demand during 11.11.
11.11 also reconfirmed the trust placed on Daraz by the seller partners with 2500 sellers who participated in the sale being able to generate outstanding sales and revenue. The campaign showcased over 200,000 products with attractive deals from these partnering sellers. The platinum partner for the campaign was Unilver Sri Lanka while Gold Partners included, Samsung, HP,Brown and Company PLC, Avirate, Vantage and Reckitt Benckiser. Such enthusiastic participation from a wide spectrum of sellers spanning from multinational brands to small and medium sellers across Sri Lanka is a validation of the strength of the Daraz seller community and the sustainability of the market place Daraz is building for them that will take ecommerce across all strata of the Sri Lankan economy.
Commenting on the success of this year, Managing Director of Daraz, Rakhil Fernando stated, “Daraz has been making all necessary preparations for 11.11 throughout the year as it is our key event. We’ve been grooming and preparing all necessary processes, and ironing out any wrinkles we’ve found in the system. That is the secret behind the tremendous success of this year’s Daraz 11.11 sale. We have already begun the preparation process for Daraz 11.11 2020”.
“11.11 is the world’s largest online sale, and it has been proven to be a boost to e-commerce industries of many countries. This was the main reason we introduced 11.11 to Sri Lanka back in 2018. The positive outcome of last year’s sale, prompted us to hold the sale this year as well, and we couldn’t be happier with the results. Our commitment to drive growth in the Sri Lankan e-commerce industry and create a high level of digital inclusivity is at the forefront of our every endeavor. And the results of 11.11 2019 has proven that we made the right choice”, stated Muditha Thebuwana, Chief Commercial Officer of Daraz.
“Daraz 11.11 was the perfect example of how an engaging campaign can draw in record numbers of consumers and prove just how convenient and fun online shopping in Sri Lanka can be. Not to mention the fact that customers get the right value for their money. It is our hope to build on this in the future with more such engaging campaigns”, added Head of Marketing, Heshan Perera.
