Sri Lanka’s leading cement manufacturer INSEE Cement is driving transformation across the local construction industry with significant investments in empowering one of the sector’s key stakeholder groups; the mason.
‘INSEE Sathkara’, a multifaceted initiative to develop local masons powered by INSEE Cement is shaping the mason of the future – a professionally, socially and financially empowered individual contributing significantly to the advancement of both the local construction industry and Sri Lanka’s economy.
“The INSEE Sathkara initiative facilitates empowerment and development through up-skilling, social recognition and financial stability, an all-round approach that has successfully nurtured a new generation of masons that are fast adaptable to industry demands through newly developed skillsets, knowledge and capacities,” says Jan Kunigk, Executive Vice President, INSEE Cement.
INSEE Cement’s approach is to build a certified and skilled workforce with recognized credentials to bridge a gaping skill gap in the construction industry. The program ensures sustainable capacity development for masons backed by National Vocational Qualifications (NVQ) in collaboration with the National Apprentice and Industrial Training Authority (NAITA) of Sri Lanka.
INSEE Cement also launched a Mason Apprenticeship Program to provide 120-day training opportunities for masons to learn on the job, preparing them to enter the workforce with specialized skillsets.
For Ajith Kumara Dissanayaka from Ambathenna, a mason for nearly 16 years, receiving all-round advancement through INSEE Sathkara has been truly life changing. “Five years ago, I was able to complete a course conducted by INSEE Cement and NAITA and received a Level 3 NVQ certification – my first professional credentials as a mason. This training gave me knowledge and insight that I had not received in over a decade of working as a mason, and it made me look at my profession differently. I improved my tile work skills, which also increased my income,” Dissanayaka stated.
This professional up-skilling has enabled INSEE Cement to create much needed social recognition and acceptance for Masons across Sri Lanka as a crucial link in the construction industry value chain. Mason Chats, Mason Meets and exclusive membership to the INSEE Concrete Society (ICS) has provided local masons industry inclusivity as well as recognition and rewards to encourage new avenues of income and entrepreneurship. Long-established ICS-member masons are also rewarded for their contribution to the local construction industry through ‘INSEE Garu Sara’.
To secure a stronger financial future for masons, INSEE Cement has introduced a comprehensive life insurance policy with disability, medical and accidental cover. This comes in addition to the pension scheme introduced to masons in partnership with the Employee Trust Fund Board (ETFB) of Sri Lanka.
“I joined the INSEE programme five years ago, and have benefited in ways I never imagined. The knowledge I gained about the industry, Sri Lanka Standards Institute (SLS) standards and safety requirements have made me a better professional, and my clients respect me more because of it,” stated Ratna Ravindara, a mason based in Kandy with over two decades of industry experience.
“It’s not only the knowledge,” he continued. “We are also offered rewards for achieving loyalty targets. I was able to win a concrete mixer machine through INSEE Cement’s rewards program that helped me increase my work capacity and income. Now I work more confidently with the knowledge I have gained of the industry, as well as a financial safety net with a LKR 500,000 life insurance that gives me even greater peace of mind. INSEE Cement has definitely put a lot of thought in creating INSEE Sathkara for us, and I can guarantee that every single mason in Sri Lanka would benefit as much as I have by joining this program.”