Janashakthi clinches award at the Global Brand Excellence Awards 2016

Only Sri Lankan Insurer to secure award in ‘Banking, Financial Services and Insurance’ category

Janashakthi Insurance PLC was awarded the Brand Excellence Award in ‘Banking, Financial Services and Insurance’ category at the Global Brand Excellence Awards 2016 held recently in Kuala Lumpur, Malaysia, reaffirming its position as a leading Insurance provider in Sri Lanka. Significantly, the company is the only Sri Lankan Insurance provider to secure the internationally acclaimed award.

An endeavour of the World Brand Congress (Asia), the annually conducted Global Brand Excellence Awards recognises brands for its brand equity and performance, strategic market positioning, creation of customer value, innovative marketing campaigns and its vision for CSR and Sustainability. The award recognised Janashakthi’s efforts at establishing its brand identity through the use of various communication channels, reiterating the company’s promise of protection, peace of mind and service excellence over the years.

“We are pleased and honoured to be the only Sri Lankan Insurer to be awarded for Brand Excellence at the Global Brand Excellence Awards this year. The award is a testament to the tireless efforts and bold choices made by our team to ensure the effective implementation of our brand strategy in delivering high quality service to meet customer expectations on a daily basis. Further bolstered by recognition on a global platform such as this, we will continue resolutely on our journey of lighting the lamp of insurance in every home and work place,” said Jude Fernando, Chief Executive Officer of Janashakthi Insurance PLC.

The success of an organization is attested by the many accolades bestowed to it for its achievements. Janashakthi has been recognized both locally and internationally at various forums such as SLIM Brand Excellence, CMO Asia Awards, Effie Awards and the World Brand Congress for marketing excellence, CA Sri Lanka and SAFA Awards for financial excellence, NBQSA and BCSCIIT Awards for its IT capabilities, and the National Business Excellence Awards for business excellence over the years. Janashakthi was further recognized for its winning HR training practices at the Sri Lanka Institute of Training and Development’s People Development Awards consecutively since its inception in 2013, and was significantly even awarded the Gold in 2015.

Janashakthi Insurance PLC, founded in 1994 by renowned Insurer C. T. A. Schaffter, made its mark in the industry as an innovator and household name over a span of two decades. As an organisation that thrives to deliver excellence in Customer Service by addressing the Insurance needs of its customer base, Janashakthi has an island wide branch network of 109 branches, a 24-hour call centre and around the clock assessor service. Today, the Company stands strong as a leader in Motor, Non-Motor and Life Insurance services, and with its recent acquisition of AIA General Insurance Lanka Limited, continues resolutely on its vision of lighting the lamp of Insurance in every home and work place.