LAUGFS Lubricants Launches Second Phase of ‘Wishwasaye Balawegaya’ Campaign

February 25, 2020 February 25, 2020

LAUGFS Lubricants, the pioneer Sri Lankan lubricant brand in the country, once again created history in the local lubricant industry with its unique town storming campaign ‘Wishwasaye Balawegaya’. LAUGFS Lubricants proudly launched this innovative campaign with their 40-foot Prime Mover truck which will be travelling around the nation throughout the month, symbolizing the strength and trust that the brand provides its loyal customers.

Speaking on this innovative initiative, Chief Executive Officer of LAUGFS Lubricants Ltd and LAUGFS Petroleum (Pvt) Ltd, Niroshan J Pieries said, “The ‘Wishwasaye Balawegaya’ campaign is the first of its kind in the local lubricant industry. The entire campaign and activation are designed to deliver our promise of strength and loyalty to our customers. This campaign, which kicked off on the 7th of February 2020, aims to cover all major cities in the country within a period of one month. As the first and only Sri Lankan lubricant brand in the country, we are committed to powering our customers with a trusted solution that caters to all classes of motor vehicles and industries.”

The ‘Wishwasaye Balawegaya’ campaign kicked off ceremoniously at the LAUGFS Group Head Office, with the participation of the Chairman of LAUGFS Holdings Limited Mr. W.K.H. Wegapitiya, Group Managing Director of LAUGFS Holdings Limited Mr. Thilak De Silva, Chief Executive Officer of LAUGFS Lubricants Ltd and LAUGFS Petroleum (Pvt) Ltd, Mr. Niroshan J Pieries, as well as the members of the LAUGFS Lubricants team. With the 40-foot Prime Mover truck travelling from city to city in all parts of the nation, the LAUGFS Lubricants team remains confident that this historic campaign will create a lasting impression in the hearts and minds of their customers.

LAUGFS Lubricants Limited, a fully owned subsidiary of LAUGFS Holdings, is the first and only Sri Lankan lubricant brand amongst multinational players, offering lubricant solutions to every class of motor vehicle since its inception in 2008. Following an in-depth research and analysis, LAUGFS Lubricants offers a premier product range. Manufactured to suit the tropical climate while providing extended mileage for vehicles, the LAUGFS Lubricants plant in the Malwatta BOI Zone, utilizes cutting edge technology to blend engine oil locally in compliance with international industry standards, gaining the trust of all motorists.

LAUGFS Holdings Limited is one of the largest diversified business conglomerates and a trusted and well-loved home grown business in Sri Lanka. Founded in 1995, LAUGFS today has expanded across 20 industries in Sri Lanka and overseas, establishing a strong presence as a leader and pioneer in the power and energy, retail, industrial, services, leisure and logistics sectors. With 4,000 employees and an annual turnover exceeding Rs. 54 billion, LAUGFS continues to expand and empower millions as a trusted Sri Lankan brand.