Munchee wins SLIM ‘Brand of the Year’ for the 7th time
Munchee, the flagship brand of Ceylon Biscuits Limited (CBL) product portfolio, has yet again clinched the coveted ‘Brand of the Year’ award at the SLIM Brand Excellence Awards 2019 held at Shangri-La hotel Colombo, recently.
Including the ‘Brand of the Year’ award, Munchee won six awards altogether at the award ceremony, which was attended by the crème de la crème of the Sri Lanka marketing industry.
This was the seventh time Munchee won the ‘Brand of the Year’ award in the 18-year history of SLIM Brand Excellence Awards. Munchee also won the ‘CSR Brand of the Year’ Gold award, ‘Product Brand of the Year’ Gold award and ‘Local Brand of the Year’ Gold award.
In addition, Munchee won two Silver awards for ‘Export Brand of the Year’ and ‘Innovative Brand of the Year.’
It is noteworthy to mention that this was also the seventh time where Munchee won the Gold award for ‘CSR Brand of Year,’ which speaks volumes of the corporate giants commitment to the society. The numerous CSR initiatives undertaken by CBL has changed lives of many and assisted the needy throughout the country.
The brands were evaluated under 14 categories to recognize high performing brands. Each entry was subjected to a stringent evaluation process, where all aspects of the brand were thoroughly evaluated. The brands that emerge as top scorers of the six main categories and the special categories were declared as Gold, Silver and Bronze winners. These top scorers were further subjected to evaluation by an esteemed panel of judges in order to be adjudged as ‘Brand of the Year’, the most coveted title of the SLIM Brand Excellence Awards.
The highest number of 101 corporate entries were recorded this year, which is proof of how highly this awards platform has been regarded by the country’s marketing fraternity.
Commenting on the win Janmesh Paul Antony, General Manager Marketing at CBL said: “The awards and accolades we have received at the SLIM Brand Excellence Awards 2019 is a testament to the strength of our prized brand Munchee. Winning the prestigious ‘Brand of the Year’ title for the 3rd consecutive year is indeed a great honor. We at CBL sincerely thank all our consumers, as this could not have been achieved without the continuous love and bond that we have with our loyal consumers. Also, we are proud to be the recipient of ‘CSR Brand of the Year,’ as it recognizes the caring nature of our brand and the immense contribution towards the betterment of the society.”
CBL was recently awarded the ‘Asia Marketing Company of the Year 2019’ for the second consecutive year at the Asia Marketing Excellence Awards ceremony held in Taipei, China – Taiwan recently. The awards were organized by the Asia Marketing Federation (AMF), the foremost governing body for marketing in Asia.
Also, CBL clinched multiple awards at the recently held annual SLIM National Sales Congress Awards 2019 (NASCO), showcasing its sales and marketing prowess by proudly winning seven awards—a Gold, three Silver and three Bronze.
