Pyramid Wilmar launches MEADOWLEA in Sri Lanka

Especially-designed to cater to local palettes

Pyramid Wilmar, the company behind Sri Lanka’s number one edible oil – Fortune, officially launched MEADOWLEA, a product of Goodman Fielder Australia and widely known to be one of Australia’s favourite spreads. The launch ceremony held at Cinnamon Lakeside Colombo was patronized by the Board of Directors of Pyramid Wilmar among many other distinguished guests.

Made with the goodness of sunflower oil, MEADOWLEA is a fat spread that offers a delicious creamy taste and is enriched with essential nutrients such as Vitamin A, D and E. These nutrients support better eyesight, help absorb calcium and phosphorus from food while also helping to maintain a healthy immune system in children. MEADOWLEA is especially designed to cater to the palettes of Sri Lankan consumers and to be used across multiple applications including spreading, cooking and baking. The locally-manufactured new MEADOWLEA was tested among Sri Lankan consumers for the overall product delivery and proved to be a winning formula among them. The product adheres to the highest international and local quality standards and helps cater to local consumers’ nutritional needs at an affordable price.

Goodman Fielder Australia, a company with over a century of excellence in the food industry, is an associate company of Pyramid Wilmar Private Limited. MEADOWLEA is manufactured at Pyramid Wilmar’s state-of-the-art manufacturing facility in Muthurajawela and is available in three pack sizes – 100g (Rs.90), 250g (Rs.220) and 500g (Rs.420) – at outlets island-wide.

Expressing his views at the MEADOWLEA launch, Sajjad Mawzoon – Managing Director of Pyramid Wilmar stated, “Our vision is to transform the lives of Sri Lankan consumers and make available to them world-class products which will enhance their quality of life. I am proud to state that the synergies and experience of Goodman Fielder and Pyramid Wilmar, in their spreads and margarine business have been instrumental in producing MEADOWLEA in Sri Lankan soil. Together with a partner like Wilmar, we are able to strategically plan and execute our vision to make a positive difference in the lives of the Sri Lankan consumers.”

“MEADOWLEA is a brand that has been trusted from generation to generation and has a strong brand equity amongst consumers worldwide. We believe that MEADOWLEA provides a solution for Sri Lankan mothers seeking to create lasting memories with the food they give their children. It is a nutritionally-enhanced fat spread with the goodness of sunflower oil, which is enrichedwith essential micronutrients,” said Hiranth Fernando, Head of Sales & Marketing for Pyramid Wilmar.

Pyramid Wilmar (Pvt) Ltd. is the joint venture between Asia’s largest integrated agribusiness group Wilmar International Limited and Pyramid Oil Mills (Pvt) Ltd. Founded in 1991 and headquartered in Singapore, Wilmar International is currently ranked amongst the largest listed companies by market capitalisation on the Singapore Exchange.

Pyramid Wilmar’s business activities includemerchandising and processing of palm and lauric edible oils, manufacturing of bakery shortening, specialty fats and margarines, manufacturing of small pack consumer edible oils and sugar trading. The company manufactures and markets Fortune Cooking Oils and is the marketer and distributor of Masterline Bakery products in Sri Lanka. It is also a shareholder of the Shangri-La Hotel projects in Sri Lanka. Pyramid Wilmar has also entered into a strategic partnership with Sunshine Holdings and Tata Global Beverages to jointly own Estate Management Services (Pvt) Ltd., the holding company of Watawala Plantations PLC and Watawala Tea Ceylon Ltd.