Signature honors outstanding dealers at ‘Signature Dealer Convention 2023’: Unveils exclusive collection and Sri Lanka’s 1st wholesale app

Colombo: Signature, Sri Lanka’s premier home-grown menswear brand, recently hosted its ‘Signature Dealer Convention 2023’ at the Galle Face Hotel. The convention was a heartfelt appreciation of the enduring business partnerships with its dealers. The gala evening also featured the unveiling of Signature’s latest collection and the introduction of Sri Lanka’s first wholesale app, a groundbreaking move acknowledging the invaluable contributions of the brand’s trusted dealers.

The Chief Guest for the evening was Dr. Kishu Gomes, the Group Managing Director/CEO of Dreamron Group of Companies. The event was graced by Fouzul Hameed, Managing Director of Hameedia Group, Hussain Sadique, Deputy Managing Director of Hameedia Group along with Signature and Hameedia staff members. From a network of 300 dealers spanning across the island, 90 were chosen for recognition, and the top 25 received awards for their exceptional performance and enduring partnership with Signature.

Among the Top 5 honored dealers were New Sriyani Dress Point from Kegalle, Thilakawardhana Textiles Pvt Ltd from Kiribathgoda, Kandy from Kadawatha, Hemara Rich Look from Galle and Prasad Textiles from Piliyandala.

Amjad Hameed, Director of Signature, expressed his enthusiasm, stating, “The ‘Signature Dealer Convention 2023’ marks a pivotal moment in our journey. We extend our sincerest gratitude to our valued dealers for their unwavering support and long-standing partnership with Signature. Their commitment and dedication have played an integral role in our success as a brand. We are proud to celebrate the achievements of our dealers and introduce Sri Lanka’s first wholesale app, a testament to our commitment to innovation and customer satisfaction.”

Signature, established in 1990, has become synonymous with value and style in both formal and casual wear categories, earning the trust of Sri Lanka’s fashion-conscious men. The brand offers an extensive collection, including formal, ceremonial, smart casual, casual, linen, party wear, suits, shirts, blazers, and trousers. The commitment to helping customers complete their look extends to a wide range of leather products and men’s accessories, ensuring that every outfit is perfected with the right finishing touches.

The brand’s dedication to enhancing confidence and style is evident in every meticulously designed piece, making Signature the most admired menswear brand in Sri Lanka. With a network of exclusive branches island-wide, and the convenience of online shopping at https://signature.lk  with island-wide delivery, Signature continues to be the fashion destination for men who seek value, style, and confidence.