Singer Partners with Cake Specialist Dushanthi Madanayake to enhance User Experience

Singer, country’s premier consumer durables retailer recently partnered with cake specialist, Dushanthi Madanayake in an attempt to provide an all-new user experience for food enthusiasts who are passionate about baking products and equipment. As an exclusive partner, Dushanthi will be collaborating with Singer for two years where she will be instrumental in creating awareness of Singer’s wide range of baking equipment through her cake academy and You Tube channel where she conducts classes and demonstrations. Through this partnership, Singer’s wide range of baking equipment meet an ideal partner who is predominantly into the baking equipment related cake industry. Dushanthi’s cake academy is equipped with Singer’s latest kitchen appliances and she will be utilizing Singer’s baking equipment in conducting her cookery classes.

‘’At Singer, we not only focus on providing innovative solutions to our valued customers, but also look at ways of enhancing their user experience. By partnering with Dushanthi Madanayake, we believe that it is a positive step towards making our effort a reality.’’ Commented Shanil Perera, Marketing Director, Singer Sri Lanka (PLC).

Dushanthi Madanayake is a veteran cake specialist who features in numerous TV programs which demonstrate cake and cookery. She brings in 25 years of experience in the field of sugar art and confectionary. She is the owner of the renowned White Flower Cakes and Weddings (Pvt) Ltd, a company which has been serving the city of Colombo with delicious cakes over the past ten years. She also owns a cake academy where she conducts classes transferring the flair of sugar art and confectionary to novices. With hands-on experience in conducting classes and demonstrations throughout the island, she strives to equip her students with what it takes to become professionals in baking products.

‘’I am honored to be able to join hands with Singer in sharing my knowledge on baking products and equipment. Singer’s innovative baking equipment have made cooking more fun and quite interesting. With my years of experience in using baking equipment marketed from Singer, I would highly recommend them to anyone who wishes to step into cake industry. This is an art one must master and I wish to unleash the creativity in students with the help of Singer’s baking equipment.’’ Said Dushanthi Madanayake.

Kenwood chef, Beko Ovens, Beko Built-in products, Moulinex mixtures are few of the key products which are recognized as the center of attraction in Dushanthi’s cake academy. Her academy has a display of Singer’s baking equipment from Beko, Kenwood, Moulinex arranged in a way of a model kitchen. One of the highly admired products of Singer’s product portfolio is the built-in kitchen concept which has gained much popularity among the locals. This new concept adds more glamour to the kitchen at the same time making cooking easier and comfortable. Singer also announces that special discounts and vouchers are on offer for the students who take courses from Dushanthi’s academy.