Unilever Sri Lanka strategic partnership with CBL Group to expand its e-commerce platform for enhanced customer experience
Unilever Sri Lanka has taken a major stride in enriching its official e-commerce platform, uStore.lk, through a strategic partnership with CBL Group, expanding the range of products available to customers. The move which is the first step in a series of portfolio expansions on UStore.lk, demonstrates Unilever’s continuous commitment to drive the e-commerce landscape of Sri Lanka to make the FMCG shopping experience more convenient in Sri Lanka.
First launched in 2019, uStore.lk has gained significant acceptance by consumers island wide as a shopping platform of choice, as it offers them the convenience of directly purchasing products from the safety, comfort, and convenience of their homes. With the addition of over 80 products from 7 CBL renowned brands including confectionary, spices, pulses, coconut milk, and cereals, uStore.lk shoppers can now access over 300 products with free delivery to any part of the country.
Today’s online shopper is more experienced and knowledgeable than ever, purchasing in different categories and from diverse channels depending on their needs, motivations and occasions. Unilever’s vision is to enable shoppers to purchase all their basket needs in a single platform, at their convenience, while having access to some of the best brands and deals. Each brand on the platform will be based on relevancy, desirability, specialism, and sustainability criteria, following a careful selection process and data driven insights. The platform will create consumer centric but differentiated bundles, specifically targeted at the Sri Lankan online shopper based off carefully analyzed data and identified trends.
Marking this partnership, Mrs. Hajar Alafifi, Unilever Sri Lanka Chairperson and MD stated, “uStore.lk was initially launched to exclusively offer Unilever Sri Lanka’s diverse range of products on a single, state-of-the-art e-commerce platform. Today, I am excited to see the efforts of my Customer Development and IT teams coming to fruition as we launch the expanded uStore.lk platform with enhanced access to FMCG. I’m extremely pleased to partner with CBL as together Unilever and CBL share deep roots in the country, and brands which are cherished by the people of Sri Lanka.”
Mrs. Shea Wickramasingha, CBL Group MD commented, “I’m excited about the partnership with Unilever on the uStore.lk platform as it will enable us to together, deliver an enhanced customer experience through a new emerging channel with direct interaction with our customers. They can now log on to uStore.lk and purchase food& refreshments, personal care and home care items conveniently while enjoying special offers and deals.”
CBL products will be available on uStore.lk from 16th June 2023. Unilever Sri Lanka has been deeply rooted in the country for 85 years, creating a landscape that preserves and nurtures the true Sri Lankan way of life. The company is one of Sri Lanka’s leading fast-moving consumer goods companies and produces 96% of its products locally.
