Union Assurance Expands Bancassurance Footprint with Pan Asia Bank Partnership

Sri Lanka’s No.1 Bancassurance provider, Union Assurance PLC, joined hands with The Truly Sri Lankan Bank, Pan Asia Bank, to expand the scope and reach of Bancassurance in the country. Pan Asia Bank has consistently introduced ground-breaking customer solutions to Sri Lankan consumers. This strategic alliance will offer an array of best-in-class insurance solutions comprising savings, protection, and investment coupled with comprehensive financial solutions. This partnership was officially signed by the Chief Executive Officer of Union Assurance, Jude Gomes, and the Managing Director/Chief Executive Officer of Pan Asia Banking Corporation, Nimal Tillekeratne, on June 21st, 2022 at the Bank’s head office in Colombo.

The Chief Executive Officer of Union Assurance, Jude Gomes, hailed the partnership as a milestone that will expand the Bancassurance footprint in Sri Lanka. He said it will enable them to offer a new-age insurance experience to customers of Pan Asia Bank. “We are delighted to partner with Pan Asia Bank. This strategic partnership will pave the way for mutually beneficial and sustainable business growth,” he emphasized.

According to Jude Gomes, Bancassurance is a growing field that offers an unmatched customer-centric experience. “I’m confident that Bancassurance, with its emphasis on service excellence, innovation, and digital leadership, will help narrow the protection gap and empower the Sri Lankan dream,” he stated.

The Managing Director/Chief Executive Officer of Pan Asia Banking Corporation, Nimal Tillekeratne, commenting on the strategic partnership, said: “We are pleased to partner with Union Assurance and this alliance will facilitate solutions that offer long-term protection and empower the Bank’s customers. Ensuring a secure future is important in these uncertain times, and as a bank with 27 years of expertise in providing financial solutions for Sri Lankans, we believe it enhances our innovative and customer-focused value proposition further,” he added. 

This collaboration offers customers of Pan Asia Bank easy access to a range of innovative insurance solutions while fulfilling their banking needs. Pan Asia Bank, one of the fastest-going commercial banks in the country, is known for its innovative banking products and services. The Bank continues to report solid key profitability indicators which rank among the highest in the industry. Going from strength to strength, the nation’s Truly Sri Lankan Bank’, Pan Asia Bank is continuously recognized by many local and global entities for its performance and sustainability. 

Adding further, the Chief Bancassurance Officer of Union Assurance, Vindya Cooray, said it was a privilege to be partnering with Pan Asia Bank. She described the alliance as an important step in their Bancassurance strategy to stay ahead in the field and provide value to customers. “Our expertise in Sri Lankan bancassurance landscape, coupled with our digital capabilities will enable us to provide a comprehensive solution where customers could fulfill their financial as well as protection needs under one roof,” she stressed. 

Union Assurance is the leading Bancassurance provider in Sri Lanka. It has the widest Bancassurance coverage of over 600 bank branches via partnerships with nine leading bank partners. Union Assurance is a part of the John Keells Group. It is among the most awarded Insurance companies in Sri Lanka, completing over three decades of success with a market capitalisation of Rs. 17.9 Bn, a Life Fund of Rs. 49.7 Bn, and an investment portfolio of Rs. 58.5 Bn as of March 2022. Set to empower the Sri Lankan Dream, Union Assurance offers Life Insurance solutions that cover education, health, investment, protection, and retirement needs of Sri Lankans. With an over 3,000-strong workforce, the Company has been recognised as a Great Place to Work© for nine consecutive years. Union Assurance continues to invest in people, products, and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry, with being the number one for Million Dollar Round Table (MDRT) in Sri Lanka in 2021.