CBL Nutriline powers SSC Tennis Open Championship as Nutrition Partner
CBL Nutriline took on the role of nutritional partner in the 123rd Edition of the SSC Tennis Open Championship 2021. As Nutrition Partner for this prestigious tournament, CBL Nutriline plays an important role to ensure that these young tennis talents have the right balance of nutrition in their daily diet.
The tournament was the first major championship held for the year 2021 with over 800 players competing. This event is organized by the Tennis House Committee of the Sinhalese Sports Club (SSC) and governed by the Sri Lanka Tennis Association. The Tournament was held from 19th February to 7th March 2021 at the SSC Tennis courts.
CBL Nutriline has been at the forefront of nutritious breakfast with a wide range of multigrain cereals and is made using multigrain sourced from farmers across Sri Lanka. Rich in fiber and essential nutrients for the needs of growing children, CBL Nutriline cereals are free of any artificial flavours, colours or preservatives.
Thilanka De Zoysa, CEO of CBL’s Food Cluster said, “Proper nutrition for young athletes is an important factor in their daily lives. Recognising this, CBL Nutriline took on the banner of nutrition partner, to help encourage and strengthen the journey of these talented athletes.”
The tournament consisted of three categories. Junior, Open and Senior. Savini Jayasuriya was awarded as the winner of the overall Women’s Singles and Luca Kneese was awarded the winner of the overall Men’s Singles.
CBL Nutriline worked closely with officials and competing participants to promote proper nutrition and balanced eating habits and engage these players in the right nutrition choices.
“The CBL Nutriline range of breakfast cereal, produced to international standards ensures superior quality nutrition in a range of exciting flavors to make nutrition a fun experience for children. This is keeping in line with our ‘Podi Waddan’ campaign to support our youth to refine their talents and achieve their dreams.” said Jayanga Perera, General Marketing Manager- Food Cluster, CBL.
This healthy breakfast cereal range comes in four variants, Choco Grains and Choco Blobs with chocolate filling, Choco Chips and Honey Bee.
Nutriline is manufactured by CBL Convenience Foods (Lanka) PLC under the CBL Group, one of Sri Lanka’s largest FMCG conglomerates. The CBL Group has been a key driver of community nutrition since its beginnings in 1968 and manufactures a wide range of high-quality food products to cater to every meal and snack in between.
