Land Rover partners with Playtrix to bring the excitement of the Rugby World Cup to Sri Lanka
Swing low with Land Rover at the Playtrix Sports Bar and Café located at the CR & FC grounds complex this rugby season. You can now gear up for the excitement of the Rugby World Cup, and watch the entire tournament in a thrilling atmosphere at Sri Lanka’s largest sports bar.
If you’re looking for a place to enjoy the Rugby World Cup, running from 18September to 31 October, head to Playtrix to watch all the matches live. You will also be provided with amazing giveaways and merchandise courtesy of Land Rover, the official vehicle and worldwide partner of the IRB Rugby World Cup 2015.
In time for the start of the tournament, Land Rover and Playtrix have created a rugby-themed setting with internationally inspired decor, to represent the 20 teams taking part in the Rugby World Cup. Two big screens and 15 flat screen TVs will show every match live throughout the season. You will also have access to exclusive lounges and gaming zones where you can unwind between tries.
Commenting on the partnership, Andrew Choksy, Special Projects, SML Frontier Automotive said, “Land Rover and Rugby have many shared values – integrity, courage, pride, composure and capability – these same values are required to create great competitive rugby matches and world class all-terrain vehicles. We are extremely happy to partner with Playtrix and bring the world of rugby to all of our Land Rover customers and enthusiasts. During the tournament itself, we have many special plans and activities in store for our customers. . Now that our #WeDealInReal campaign has fully launched, the next few weeks will be very exciting as all of our efforts and plans come to fruition.”
Roshan Perera, Managing Director of Playtrix Sports Bar and Café believes the partnership between the two leading brands is a perfect match. “Developing and realizing innovative bar concepts are a main priority for our company and Land Rover’s involvement with rugby fits well with our ambition to become the most innovative sports bar in the country. I’m very proud to join forces with one of the most recognized automotive brands in the world and bring an event of international stature to all rugby fans in Sri Lanka.”
Land Rover’s well-considered partnerships and events resonate with consumers who have come to regard the brand as a beacon of a boundary-pushing lifestyle.
