Rakuten Viber Partners with Lasith Malinga to Deliver a First of its Kind Cricket Experience

Veteran Sri Lankan fast bowler Lasith Malinga partners with Rakuten Viber to launch his first official community on Viber. His fans can now experience his iconic style through AR-powered Lenses and his popular cricket lingo through custom sticker packs.

Cricket fans can rejoice as Rakuten Viber partners with Sri Lankan cricket legend Lasith Malinga to deliver a cricket experience like no other through a range of exciting features and activities for fans worldwide. The partnership aims to combine all of the most loved features of the popular messaging platform into one explosive cricket experience featuring the veteran fast bowler.

Malinga, also known as “Slinga Malinga” for his unorthodox bowling action and toe-crushing yorkers, made his international debut in 2004 and stands as the third-highest wicket-taker for Sri Lanka in ODI history, scalping 338 wickets. He is also known as one of the greatest bowlers to have ever played in the Indian Premier League, where he picked up 120 wickets in 122 matches he played for Mumbai Indians making him the highest wicket-taker in the Indian Premier League tournament history.

Viber cricket fans can look forward to custom sticker packs featuring Malinga and an official Community to engage with him, share comments, and be a part of his daily life. The Viber-Malinga partnership will also include Viber’s most recent feature, custom AR-powered Lens on Malinga. The excitement-packed cricket affair doesn’t end there. Fans will also be able to engage with the legendary fast-bowler through the Viber Cricket Talks Community during the World Cup, where ten super lucky fans who share a message for him using the custom Malinga Lenses will have the unparalleled opportunity to get on a video call with the legendary cricketer!

And to make the experience even more special on Viber, fans will even stand a chance to win personalized jerseys signed by Malinga when they participate in daily quizzes and trivia contests exclusively on his official Community.

“I’m really pumped to partner with Viber to create a special experience for my fans. This will be a great platform for me to connect with all my fans and loved ones. I will be sharing a lot of pictures, videos in my Community. And there’s a lot of fun to come for my fans. So keep following!” said Malinga when speaking about his partnership with Viber.

“We thought this would be a great opportunity to celebrate and share in the joy Malinga has brought for his fans during his career,” said David Tse, Senior Director of Rakuten Viber. He added, “we’re always working towards leveraging our digital technology to enable users discover newer aspects of entertainment. And we’re really honored to partner with Malinga to allow cricket fans to enjoy a total-cricketing experience on Viber.”

Viber has continued to raise the bar in terms of user experience for its subscribers, especially cricket enthusiasts, throughout the years. Users have embraced features like “Cricket Talks Community,” AR-powered lenses, and more with sheer excitement. And as Viber continues to innovate, create, and evolve, it leaves no doubt as to why the messaging platform has seen an incredible surge in its growth.

Join in the unlimited fun with Slinga-Malinga on Viber to celebrate the joy of cricket and recapture the magic of one of the most veteran and famous fast bowlers in the cricketing fraternity.

About Rakuten Viber:

At Rakuten Viber, we connect people. No matter who they are, or where they are from. Our global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. We ensure our users have a secure and free environment to share their emotions.

Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services. It is the official communication channel of FC Barcelona, and the official instant messaging and calling app partner of the Golden State Warriors.

Join Viber today and enjoy the world’s best communication experience. For further inquiries, contact us at lana@viber.com.