Atom Technologies appointed sole agent for Swiss specialist hair care brand Valera in Sri Lanka

World-renowned Swiss hair care specialist brandValerais now available in Sri Lanka through Atom Technologies, the sole agent for Valerahair care appliances.

Valera is sold in over 80 countries and offers three categories of products – Valera Swiss Hair Specialists (for personal use), Valera Professional and Valera Hospitality. The wide range of products includes hairdryers and straighteners, curling irons and various styling tools, hair clippers and trimmers, curlers and hot air stylers, wall mounted hair and hand dryers, drawer mounted hairdryers and magnifying mirrors.

“We are proud to have been appointed byValeraSwitzerland as the sole agent and distributor of their complete range of Hair Care Appliances in Sri Lanka. Valerais unique in a number of ways–unlike any competitor product Valerahasfocused purely on hair care for over 60 years. Thisdedication has instilled a deep knowledge in haircarevital for the creation of equipment that enables the healthy and careful treatment of hair. All Valera products are researched and fine tuned in collaboration with hair specialists at universities, clinics, master hairdressers of the stylists’ associations and shampoo and cosmetics producers,” said Sanjiv Alles, Director Atom Technologies (Pvt) Limited.

Valerabrings the best of trusted Swiss precision and dedication to excellence in hair care,which is why every Valera product is manufactured in a state of the art ISO 9001 certifiedmanufacturing facility tucked away in the Canton of Ticino, Switzerland. Whilst quality and constant improvement form the backbone of the company, there is also a strict adherence to safety standards with all appliances meeting EN, CE and IEC standards as well as EU directives regarding the suppression of radio interference and EMC (electromagnetic compatibility). Valera hairdryers meet the strictest international safety regulations and environmental standardswith over 95% of the components of each dryer made with recyclable materials.

“The brand Valera is all about innovation in hair care technologycoupled with unbeatable value. It offers the world’s most powerful hairdryers but couple it with soundless technology and lightweight design to reduce the daily fatigue and unwelcome noise that hair care professionals and their clientele are so accustomed to.  The introduction of Rotocord auto retracting technologyensures simple storage and the promise that you never need to strugglewith tangled cords again! Ionic Care another Valera innovation dramatically reduces the frizz and protects the hair from the effects of static electricity. Finally Colour Care is specifically engineered to protect the hair, prevents loss of colour and shine whilst maintaining moisture,” said Ashan de Livera, Director Atom Technologies (Pvt) Limited.

“Valera is the Number 01 hair dryer used in hotels around the world. In fact over 80 percent of hotels in Dubai alone choose Valera as their preferred provider,”Asif Jiffry, Director Atom Technologies (Pvt) Limited.

“Worldwide the best hotels in the world have chosen Valera hairdryers time and time again from the 7 star Burj Al Arab in Dubai to renown hotel chains such as the Kempinski, the Four Seasons, Marriott, Swissôtel, Intercontinental, Radisson, Peninsula, Hilton, Renaissance, Möwenpick, Shangri-la, Taj Mahal, Sheraton, Novotel, Holiday Inn,etc. Every year more than 100,000 hotel rooms around the world are equipped with a Valera hairdryer. Hand dryers and magnifying mirrors complement our range of products to suit hotels.”

Hair care in Sri Lanka has come of age with the launch of Valera. For the first time Sri Lankans will have access to world class, internationally renowned, professionally acclaimed specialised haircare technology. Atom is proud to be a part of this revolution.

Valera products may be purchased at the Atom showroom at Dharamapala Mawatha and at the soon to be opened showroom on Kirula Road. Alongside the standard products Valera also offers hair care appliances for children, and compact travel-friendly versions of its products.