Canvas 2 2017 edition, the most iconic Smartphone by Micromax now in Sri Lanka

• Launches the iconic Canvas 2, 2017 edition, in a tougher avatar, with Corning® Gorilla® Glass 5
• Canvas 2 is the first smartphone in its price segment to come with Corning® Gorilla® Glass 5

Micromax Informatics Ltd., the leading smartphone player, today introduced Canvas 2 (2017) further strengthening its product portfolio in the region. The smartphone that changed the dynamics of Indian smartphone market, post its launch in 2012 is making a grand comeback in its 2017 edition, targeted to disrupt the mid-range smartphone segment. A perfect amalgamation of performance and style, the new Canvas 2 is the first smartphone in its price segment to come equipped with Corning® Gorilla® Glass 5. This strategic collaboration with Corning Incorporated is a unique proposition to the users across the country, to accelerate smartphone adoption.

With the Canvas 2, 2017 edition, Micromax aims to give consumers a device with an incredible user experience, great specs and other desirable features. The new Canvas2 is the first smartphone in its price segment with a Corning® Gorilla® Glass 5 protection and the strategic collaboration with Corning is a unique proposition to the users across, to experience durability and toughness.

Micromax expects Canvas 2 to be well received by its consumers all across the key markets it operates in including India, Russia, Sri Lanka, Middle East, Bangladesh and Nepal. The product has already been launched in India and Middle Eastand has received a tremenduous response.  Micromax on the back of this launch expects to further consolidate its stronghold in the smartphone market.

Commenting on the launch, Mr. Sameer Kakar, Vice President and Head International Business Micromax said, “Sri Lanka is one the key markets for Micromax and we enjoy a great brand Equity in this market. Our presence here, since 2013,has helped us to establish a strongconnect with consumer here and this has enabled us to bring differentiated products to this market which have been well accepted. We now aim to deepen our relationship with the consumers here by launching newer smartphone models and Canvas 2 is our first very compelling proposition on this journey. Canvas2 was the first smartphone that we launched in our Canvas range of smartphones back in 2012, which reinvented the way consumers looked at their Smartphones. We are really excited to bring our iconic Canvas 2, 2017 edition for this market and the user experience this product will deliver to our beloved consumers.”

Sanjeev Ariaratnam, Director of Metropolitan Telecom Services added, “The Sri Lankan smart phone market is maturing fast and customers are demanding more value for their money. Time and again, Micromax has proven that it can deliver a superior smart phone experience on par with some of the big names in the market. We are very excited to bring the Micromax Canvas 2 to the Sri Lanka market. We are confident that together with our extensive dealer and service network, we will be able to take the Micromax Canvas 2 to discerning smartphone customers across the country and make it a preferred choice within the segment.