Create the Essentials: Samsung Galaxy S23 Series Design Story
Galaxy S23 series envisions an eco-conscious, premium smartphone experience. By eliminating unnecessary elements and elevating overall quality, Galaxy S23 series embodies the essential values of resource circulation for a better future. We asked designers about the innovative process of creating Galaxy S23 series’ distinct and essential design identity.
Samsung’s focus was on creating a design that boils down to the essence of smartphone. They made bold decisions to retain only the bare essentials based on the identity of the product, and that served as the basis of Galaxy S23 series’ design.
The Samsung Galaxy S series is a product line that showcases the essence of premium design. Samsung contemplated on the elements that create a great design, and how our design can impact the world at large. We are living in an age where resource circulation and environmentally conscious activities to save the Earth have become a collective effort. As the world shifts its priorities toward eco-consciousness, designers should also reflect these values. There needs to be an attitude that actively embraces these changes by making bold decisions and upholding new visions for the future.
Galaxy S23 comes with thin bezels that are slim and balanced on all sides for users to better focus on their screens. The curved metal frame embraces the screen and protects it while providing a comfortable grip for the user. But for Galaxy S23 Ultra, the side edges were reduced and the flat surface was extended to not only give a better grip, but also offer more room to utilize the S Pen and maximize the benefits of a large screen.
The external part of the camera is glossy metal, while the internal parts are processed with smooth hairlines to visualize the powerful performance of the camera. The inner elements of the camera, such as form, texture, and color, have been designed carefully, inspired by traditional camera lenses that minimize light reflection.
Nowadays most smartphones have similar shapes, so the camera becomes a powerful visual element that can express brand identity. The Samsung Galaxy line-up’s camera layout maintains the same linear layout since Galaxy S21 series to establish a design identity unique to the Samsung Galaxy S series.
The front and back glass panels contain an average of 22% of pre-consumer recycled content, and the film that goes inside the back glass panel incorporates 80% of recycled plastics sourced from discarded PET bottles. Inner components of Galaxy S23 Ultra like the S Pen cover and lower speaker modules have been built using recycled ocean-bound plastic from discarded fishnets and plastic bottles, and recycled aluminum from discarded aluminum byproducts from manufacturing processes was used in outer components like Galaxy S23 Ultra side keys and volume keys. The packaging box is made from 100% recycled paper, and the cover accessory also partially contains recycled or bio-degradable materials so that the product is wholly dedicated to the circulation of resources.
Samsung pursues innovation that doesn’t take our resources for granted, and instead cherishes them through repurposing and recreating for meaningful experiences. The Samsung Galaxy S series will continue to bridge the gap between usability and eco-consciousness, and become a beacon that upholds the essence of a future-minded design.
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Now available at island-wide authorized dealers of John Keells Office Automation and Softlogic Mobile Distribution which can be easily identified by the Samsung logo placed outside the shop. It is also available at authorized partners; Softlogic Retail, Singer and Singhagiri. Network Partners Dialog and Mobitel, and via the online portals; Samsung EStore (samsungsrilanka.lk), MySoftlogic.lk, Daraz.lk.
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In Sri Lanka, Samsung has been recognized as the ‘Most Loved Electronics Brand’ for three consecutive years by Brand Finance Lanka’s review of the country’s most valuable brands. As Sri Lanka’s No.1 smartphone brand, Samsung’s customer base in the country spans across all age groups, particularly the Gen Z and Millennial segments.