Kaspersky Lab Together with Avian Technologies launches the latest version of Kaspersky Internet Security
Thanks to Kaspersky Lab along with Avian Technologies,home computer users are now able to protect what matters most to users: their privacy, data, identity, money and the device itself. New versions of Kaspersky Lab’s flagship security solutions for home users – Kaspersky Internet Security are now available.
New solutions include updated technologies ensuring that users are protected whatever they do on their devices online. A set of new features has been added with the aim to protect users’ private lives. Kaspersky Internet Security also enables parents to monitor their children’s activity on the Web with the help of the Parental Control module.
Registered users of previous versions can upgrade to the new edition free of charge, but they must reinstall the application.
It has been revealed that Cyber threats have become a global problem and their number and sophistication continues to evolve significantly. Kaspersky Lab currently detects 325,000 new malicious files every day. Last year, the company’s products detected and neutralized a total of 6,167,233,068 threats. This figure has just been growing and with every passing day, the ‘bad guys’ are always coming up with something new.
Stating that Personal Privacy is everybody’s inalienable right, whether it’s in the real or the virtual world, Kaspersky LabManaging Director – South Asia, Altaf Halde says that at Kaspersky Lab they do everything to protect user’ personal files and privacy – from cybercriminals and other curious residents of the Internet. “Naturally, these measures will be more effective if users follow safer Internet practices: protect their devices and accounts with strong passwords, avoid downloading files from untrusted sources, and run regular scans for cyberthreats on their computers”, he says.
“With the new range of Kaspersky security solutions, we are providing our users the control and visibility they need to secure their sensitive information while they are on the worldwide web,” he added.
Expressing delight for being able to provide the Sri Lankan customers with the latest product, Directorsof Avian TechnologiesPvt Ltd.. Authorized distributor for Kaspersky in Sri Lanka & Maldives.Ranil Francisco and Buddika Liyanagesaid “
’We are happy to bring Kaspersky Lab’s reliable products to our customers. Kaspersky Lab’s new versions of Kaspersky Internet Security are packed with a variety of exclusive features, besides the standard real time protection from malware and hourly updates to the virus definition database, new Kaspersky Internet Security boasts of a two-way firewall. It’s a feature that secures network activity before the security product hasn’t even started yet. Under its list of Advanced Threat Protection, Kaspersky has equipped this package with an Automatic Exploit Prevention algorithm, which is responsible for targeting malware specifically. With its Proactive Detection, new Kaspersky Internet Security uses behavioral analysis and updatable heuristics modules to protect against new and unknown malware and thereby making our digital environment far more secure and sturdy to handle all sorts of attacks.’’
Kaspersky Lab’s latest research on Internet users show that every third user does nothing to protect online payments. Also, 44% share their passwords with others, 15% do not limit apps’ permissions on their devices, 30% of social network users are ready to share personal information with everybody, 74% users couldn’t distinguish potentially malicious file, 81% of malware attacks have bad consequences and 33% result in money costs, almost every sixth Internet user lost money as result of cyber-attack and 25% of Internet users had their account hacked.
Further, Kaspersky Lab’s Consumer IT Security Risks Survey 2015 showed that the number of Internet users that are concerned about their online privacy has significantly increased from last year. 70% of users are concerned that someone could gain access to their personal files, 61% worry that there may be programs on their devices collecting information about them, and 49% do not trust their own webcams – the cameras are known to be frequently used to spy on device owners. All of these issues require security solutions to find new ways of ensuring user privacy on their devices. The new versions of Kaspersky Solutions for Windows and other digital devices are designed with this in mind, incorporating new privacy protection technologies.
Social networks, advertising and analytical agencies often request information about users’ browser activities, their locations, search history etc. They access this information via the browser and can resell it, and use it to show contextually targeted advertising to the user. Private Browsingremoves such data from the Internet traffic and reports any blocked requests to the user via a dedicated plugin (which is available for Mozilla Firefox, Internet Explorer and Google Chrome). Kaspersky Lab’s technology is different from other tools incorporated into browsers: the product does more than preventing users from being identified via cookie files, or warning sites that it does not wish to transmit data that could track users; it actually guarantees that this data will not leave the device.
About Avian Technologies
Avian Technologies (Pvt) Ltd, a Subsidiary Company of Avian Group represents Kaspersky Lab products as the exclusive distributor for Sri Lanka and the Maldives for the past seven years offering uncompromised and unmatched post sales and pre-sales, marketing and technical support. Kaspersky is the leading Anti-Virus product in retail & corporate sectors in both countries.
