Matchstix smartphone app set to “ignite the spark” with Airtel in Sri Lanka

Matchstix, Sri Lanka’s new smartphone app is set to light up the social networking landscape by allowing hundreds and thousands of Sri Lankans to establish new friendships and connections. The Matchstix app was officially introduced to the Sri Lankan market at the grand “Ignite the Spark” Launch Party held at Park Street Mews recently, attracting fans, users, socialites, celebrities and VIP guests.

The free Matchstix app allows registered users to link to interesting people by matching similar interests and locations. Once signed in, Matchstix uses advanced location-based software with GPS-positioning to locate similar people in a given geographical location. The app is available in both English and Sinhala languages and as Android and iOS versions, thereby enabling it to reach out to a wider audience across the island.

To sign up on the app, users only require an active SIM card, a smartphone and a Facebook account. They can download the app, install it and register to start making connections. After setting a few personal preferences, users are quickly able to discover fellow Matchstix users with similar interests in the nearby areas, allowing them to reach out to them through the app and build new connections.

Speaking during the launch party, Klara Grintal, Marketing Manager of Mobimedia stated, “Sri Lanka has an awesome social networking setting and we are of the opinion that the country is ready to surge ahead with new technologies. We are convinced that there is an increasing need for social interaction, efficient communication and sharing in the personal lives of people in Sri Lanka,” stated.“We are offering creative, modern, safe and localised medium that will allow anyone to meet new people in a new way, ignite their spark and find love or new friendships. Sri Lanka seems ready to reweave its social fabric in such innovative ways and we are proud to be a part of it,” she claimed.

Commenting at this launch, Mr. Chandrashekhar Singh Chauhan, Head of Marketing, Bharti Airtel Sri Lanka said, “Airtel continues to set the trend by launching new products and services that focuses on giving customers offerings that are innovative, current and relevant for them. With this new initiative Matchstix would give 100MB free data to all Airtel subscribers when they download this app. This offer will definitely help them connect with friends– anytime, anywhere!”

The overwhelming and undeniable Matchstix magic is reaching beyond the borders of Colombo. There are intense creative plans and campaigns in the works to grow the Matchstix app brand making it fully pervasive across Sri Lanka.
Matchstix is already setting alight other countries in Asia where it has been launched. A scan of some key statistics highlights the rapid and steady growth of Matchstix. Currently there are over 253,000 users and that number grows quickly every day. The actual number of matches made on Matchstix has just exceeded 80,400.
Matchstix is a product of Mobimedia, a fast-growing mobile digital solutions company with a focus on empowering, enhancing and enriching the consumer experience through brands. More information is available at www.mobimedia.com.au. For more information about Matchstix, visit www.matchstixapp.com or Matchstix on Facebook at facebook.com/matchstixsrilanka.

Bharti Airtel Lanka commenced commercial operations of services in Sri Lanka on January 12, 2009, and was the fastest operator to reach 1 million customers in Sri Lanka. With its network footprint panned out across the country and capturing strategic ranking positions in various areas in less than three years of operations, Airtel has emerged as Sri Lanka’s fastest expanding network. Registered under the Board of Investment in Sri Lanka, Airtel Lanka provides digital mobile services into Sri Lanka which includes voice, data and enterprise solutions. The Company has received accreditations such as ISO 27001:2005 and ISO 22301 for its continuous efforts towards information security and business continuity. To know more please visit, www.airtel.lk.

For press collateral including high-resolution images and FAQs, please send an email to info@matchtstixapp.com.