PR Wire continues value addition to clients via Remote Working

Launches gamut of new service offerings supporting business continuity

PR Wire, a leading public relations consultation and services company in Sri Lanka, has shifted its operations to a remote working model in order to serve its customers through these difficult times.

Despite certain projects coming to a temporary halt due to the prevailing situation, the customers require the services of PR Wire – now, more than ever. In order to facilitate these requirements, the team at PR Wire work tirelessly from their own homes and ensure that its valuable customers are served efficiently. Since many of the customers are engaged in essential services such as the healthcare, telecommunications, F&B, retail, financial services and transportation industries the consultancy collaborates through a remote working model with the help of investments in latest top-notch technological solutions. The PR Wire Team has been working around the clock in order to meet the requirements of their customers, both local as well as international.

Locally, PR Wire continues to support their existing and increasing number of new customers through 24/7 crisis management services, media Intel as well as public relations related services during these tough times. On the international arena, the agency continues assisting to bring in new business from around the world to Sri Lanka via its global partners and networks.

Ashan Kumar, Managing Director of PR Wire said, “The team has had to shift to a work from home model which has not limited our service offerings to our valued clients. This model has enabled each individual to push themselves further and carry out in-depth research to touch bases that were never considered earlier, in order to engage in utmost value creation for our clients. A special appreciation to our team and our wonderful clientele who has rallied around to embrace our swift adaptation during this challenging time. The current situation is volatile indeed, but we are confident that we can tide over these rough times, together. PR in its true form has presently come to the fore, through stakeholder relations and messaging empathy. We will continue to lead our mission of creating purpose driven and impactful communication strategies together with our all our stakeholders”.

In addition to traditional PR, PR Wire also launched a series of new solutions to the market in order to further facilitate the needs of the valuable customers and adapt in accordance with the prevailing circumstances due to the health emergency. Some examples of these new solutions are: -enhanced public relations tools on online and social media platforms, local and international paid for media solutions as well as a host of other services and new platforms to increase customer communications to their target publics on new media. All these new services will be backed by PR Wire’s global network of business professionals and specialists.

PR Wire offers public relations consultation and services to meet the marketing communication needs that range from reaching mainstream media to engaging with new media. The consultancy helps organisations meet their communications goals through strategic public relations. PR Wire is an exclusive affiliate member of Edelman, the world’s largest public relations firm. The company offers a diverse range of Public Relations services, and Digital Public Relations engagements through constant service research and development and innovation. The company has won the Gold award from the PR World Awards in 2017 and 2019 continuing its impactful communication engagements and is Sri Lanka’s largest Public Relations Consultancy Group.