Colombo: Samsung Sri Lanka was honoured as the ‘Most Loved Electronics Brand’ for the third consecutive year in Brand Finance Lanka’s review of the most valuable brands in Sri Lanka featured in LMDs Brands Annual 2021. Retaining the coveted position as the No.1 Smartphone & Consumer Electronics brand further cements Samsung’s popularity and Samsung would like to extend its heartfelt gratitude to the people of Sri Lanka for choosing them as their most loved Electronics Brand.
Samsung’s diverse portfolio of products ranging from Consumer Electronics to Smartphones, Tabs, Hearable and Wearable are designed to appeal to all age groups. They launched a plethora of smartphones over the past year including the Premium Galaxy Z foldable range, the Galaxy S21 (5G ready) series and new additions to both the A series and M series. Additionally, Samsung further enhanced its Accessory portfolio with new additions such as the Galaxy Buds Pro, the Galaxy Watch and the Galaxy Watch Active 2.
Consumer Electronics also stood firm during the unprecedented COVID-19 pandemic and retained its No.1 spot in the global TV market for its 15th consecutive year according to the Omdia market research firm. The QLED 8K TV and Crystal UHD 4K TV offer amazing technology and a viewing experience that is second to none. They also launched the Windfree and 5 in 1 ranges of air conditioners and the technologically advanced Curd Maestro Refrigerator, the world’s first Frost Free Refrigerator.
Samsung Sri Lanka aims to maintain close interactions with their audience via the Samsung Members App, My Galaxy and the Samsung Student Ambassador Programme. They are also the pioneers in Sri Lanka’s E-sports arena in partnership with Gamer.lk
LMD’s Most Loved Brands ranking is determined by a survey that defines a brands strength based on quality, reliability, distinctiveness, reputation and trustworthiness. Samsung will continue to innovate and launch new product offerings and value added services based on the consumer needs of their consumers.