Shift Solutions use Oculus Rift technology to create an immersive brand experience
Shift Solutions, Sri Lanka’s leading creative digital agency recently used yet another innovative solution – Oculus Rift technology, to create an immersive brand experience for a leading bank in Sri Lanka. The Oculus Rift is a state-of-the-art headset that is designed by technology company Oculus VR to provide a virtual reality experience that is in a league of its own.
The Oculus Rift revolutionizes virtual reality (VR) and creates a computer stimulated environment that can simulate the user’s physical presence in different situations, settings and environments by using virtual reality. The Oculus Rift was used for an integrated campaign which strived to create awareness about the array of innovative digital, electronic and mobile banking products and platforms that are offered by the bank, and the solution was also used to showcase the bank’s modern approach to banking in the future.
As part of the digital advertising campaign, the Oculus Rift technology transported customers to a futuristic bank branch, with a full 3D layout, interactive service desks and avatars that used facial recognition to greet and converse with customers. The futuristic virtual reality experience provided people with the opportunity to experience how the bank will use innovation and new technology in the future, to take Sri Lanka into a new era of banking.
Commenting on the use of Oculus Rift in Sri Lanka, Sujeewa Samarasekara, CEO, Shift Solutions stated, “Shift Solutions continuously strives to provide our clients with access to the latest advancements and digital solutions. By using Oculus Rift for a digital advertising campaign, we were able to provide our client with a truly world-class solution. The Oculus Rift can generate an array of virtual reality scenarios that can be used to create captivating and powerful brand campaigns. Although it was initially created for games, the Rift headset can also provide a practical and engaging solution that injects excitement into industries such as tourism, filmmaking, medicine, fashion design and architecture. We look forward to sharing this innovative product with our clients and partners, as it has the potential to truly transform the digital advertising landscape in Sri Lanka.”
Shift Solutions is a creative digital agency that specializes in providing digital advertising solutions with a special focus on new technology, digital branding, innovation and strategic digital growth. By combining insight-driven strategy, creative ideas and the latest technology, Shift Solutions creates effective campaigns and promotions that work seamlessly across digital, social and mobile channels, to bring brands to life for consumers. The agency covers the full spectrum of digital communications, and is an integral part of its clients’ communication systems. Driven by a passion to change the way technology is used in Sri Lanka, Shift Solutions uses the ‘Concept and Creation’ dual approach to all projects, which ensures the thorough evaluation of every detail of a project in order to guarantee a seamless execution process. Shift Solutions has successfully handled a diverse range of blue chip clients within Sri Lanka as well as other well-known multi-national brands from around the world.
