SINGER launches BEKO – SONY Concept Store in the heart of Colombo

Singer Sri Lanka PLC, the country’s leading consumer durable retailer opened a Singer Mega flagship showroom exclusively dedicated to SONY and Beko branded products all under one roof at No. 6, Dudley Senanayake Road, Colombo 08. The new concept store, was patronized by H.E Tunca Ozcuhadar Ambassador for Turkey in Sri Lanka, Asoka Pieris – Group CEO Singer Sri Lanka PLC, Chandana Samarasinghe – Director Operations Singer Sri Lanka PLC and Alex Yee – Head – SONY Sri Lanka Representative Office.

SINGER is the sole distributor and authorized service partner for Beko in Sri Lanka since 2012. Beko offers a notable array of household products aimed to incorporate the attention of smart generations who are fast-tracked towards embracing the brand’s sophisticated designs and superior innovations. SONY, the world renowned electronics manufacturer and supplier of world class and innovatively tech-savvy Japanese electronics has held a profound position in Sri Lanka not only as a preferred brand amongst the masses but also as an ever-evolving provider of state-of-the-art products. SONY as a brand is a success story in itself having zealously penetrated globally across every main region and the partnership with SINGER has elevated the brand reach to the hearts of many Sri Lankans.

Mahesh Wijewardene – Director Commercial & Marketing of Singer Sri Lanka PLC. opined, “Today, Sri Lankans have become more discerning in their tastes and being able to shop for products that come under a sophisticated range from the best brand names in the world will be an experience not to be missed. The flagship store, which will be managed by the ‘Mega’ channel, will be a one stop shop showcasing a well-equipped offering aimed at attracting the brand conscious segments such as apartment owners, and will also highlight a range of consumer durables which is ideal for the developing urban lifestyle”.

Featured SONY branded products such as TVs of all ranges, Xtra Protection TV, Android, TVs, 85” TVs as well as the 65” world’s thinnest 4K LED TV. In the audio category, products such as the Shake Series (Shake-X7D and Shake-X1D), Audio Hi Fi Systems, Home Theaters will be available for the SONY brand lover. Adding a variety, products such as DVD Players and Mobile Phones including the newly launched Xperia Z5 Series will also be available. Furthermore customers will be able to experience and purchase MDR – Headphones in all categories and Cameras such as the Cyber shot RX Series Cameras and Action Cameras giving them a total SONY experience under one roof.

Beko’s range will cover technologically advanced contemporary yet stylish products such as refrigerators, ovens both free standing electric and gas and built in, washing machines, built-in hoods and hobs and dishwashers and dryers. Adding a new dimension to wide consumer white goods industry consumers will be able to enjoy a 12 year warranty. Singer is confident that the brand’s popularity among Sri Lankan consumers will increase exponentially in the future through the new showroom’s commodious and enticing products offering.

As a special promotion celebrating the new showroom opening till February 2016, three lucky couples can win a ticket to Spain when purchasing Beko branded products and watch their favourite football team FC Barcelona and stars like Lionel Messi, Neymar and Luis Suárez live in action.

Celebrating its 60th anniversary the Beko brand, is rated as the highest growth rate achiever in Europe for seven consecutive years further maintaining their position as the number one largest white goods brand in Europe. It is also partnered with one of the world’s best football clubs FC Barcelona.

With its 160-year heritage, Singer’s brand strength is unmatched in Sri Lanka. Its resonance in the hearts and minds of Sri Lankan customers is driven by its in-depth and comprehensive insight into local consumer trends and requirements. The partnerships with Beko and SONY stands testament to Singer’s understanding of the ever evolving lifestyle needs of the local consumer base, and its efforts to provide these customers with world-class, top-of-the-line products and services.