Softlogic launches the Walton Brand in Sri Lanka
Softlogic Retail Pvt Ltd, a fully owned subsidiary of Softlogic Holdings PLC and one of Sri Lanka’s leading consumer electronics and furniture retail networks recently partnered with world renowned multinational consumer electronics brand Walton to introduce the Walton brand of TVs to the Sri Lankan market.
Walton is a leading electronics brand which is available in more than 40 international markets covering Europe, Asia, the Middle East and Africa. Launching the brand in Sri Lanka is one of Walton’s milestones towards achieving their vision of “Go Global 2030” and becoming one of the best electronics brands by 2030. In the initial phase Softlogic plans to introduce the Walton 32-inch LED TV targeted toward the mass market segment where there is expected to be a strong demand. This would soon be followed with the larger screen LED TVs. The Walton 32-inch LED TV comes with High Definition (HD) Technology which gives high quality picture experience to viewers together with the new trendy narrow bezel design which adds a cosmetic appearance to the product. The product will be made available in over 200 Softlogic and Softlogic Max Showrooms located Island wide and also on www.mysoftlogic.lk, Softlogic’s e-commerce store. While offering the most affordable 32” LED TV in the market, Softlogic Retail has a host of attractive in-store payment plans; such as 0% interest-free instalment schemes on leading credit cards for up to 60 months, as well as up to 12-months interest-free hire purchase payment plans under Softlogic’s popular ‘Poli Free Hithata Free’ scheme
Softlogic is a local powerhouse in the Consumer Electronics and Furniture space offering a diverse range of popular leading international brands which include state-of-the-art TVs, Home Theatre Systems, Audio Systems, Refrigerators, Washing Machines, Air Conditioners, Laptops, Mobile Phones, Kitchen Appliances, Fitness equipment from some of the World’s Most Loved Brands and a wide range of furniture under its own brand, Softlogic Furniture. Walton will be the newest addition to its world-renowned brand portfolio.
Walton Global Business Division’s President Mr. Edward Kim said, “We are moving ahead with a vision of becoming a global leader in the electronics industry. To reach this vision, Walton emphasizes on expanding its brand presence in the global market. And thus, Walton is going to start its TV export to Sri Lanka under its own brand logo.”
Speaking with the Chief Executive Officer of Softlogic Retail (Pvt) Ltd, Mr. Mohammed Rizvi had this to say, “Softlogic is immensely pleased to launch the Walton brand to the Sri Lankan market. With our diversified business eco system within the retail market, we have built a strong and loyal customer base who have come to trust us in bringing them the best brands in the world which enrich and upgrade their lifestyle. I’m sure Walton will be one such brand where our customers will be delighted with its superior product quality and affordability.”
About Walton
Walton, Bangladesh’s super brand as well as capital market listed leading electronics, electrical and hi-tech products manufacturer, plays a very remarkable role in the country’s economic progress by creating employment for over 30,000 people, saving a significant import costs by catering to a lion share of the domestic market demand and also by exporting goods to 40 countries around the world. In Bangladesh, Walton has set up world-class state-of-the art manufacturing plants on more than 750 acres of land producing various products such as refrigerators, air conditioners, LED and Smart televisions, washing machines, mobile phones, laptops, computers, compressors, generators, elevators, microwave ovens and many other electronics and electrical products. Apart from Bangladesh, Walton also opened a ‘Research and Innovation Centre’ in South Korea and has many branches Internationally.
About Softlogic
Softlogic Holdings PLC is one of Sri Lanka’s Largest Diversified Conglomerates with Leading Market Positions in growing economic sectors in Retail, Healthcare, ICT, Automobiles, Leisure, and Financial Services. Softlogic holds Authorised Distributorships for Key Global Power Brands and employs over 11,000 employees at its offices in Sri Lanka and Australia today.
