realme makes latest technologies affordable for youth
Colombo – The innovative smartphone brand realme became the world’s fastest-growing smartphone brand for 4 consecutive quarters in 2020. Following its rapid growth, the brand entered the Sri Lankan market in November 2020 and has since disrupted the local smartphone industry with stylish, cutting-edge devices set at reasonable prices.
The brand has managed to leave its mark in Sri Lanka within a short period of time through strong partnerships with leading outlets such as Abans, Sinhagiri, Dialog and other authorized dealers across the island. To increase the accessibility of devices, especially in the post COVID-19 context, customers are able to browse through and conveniently purchase and receive realme products straight to their door through the Daraz realme online flagship store.
Ranura Kaduwela, Brand Manager for realme Sri Lanka commented on the brand’s plans for Sri Lanka in 2021. “As a brand, realme has placed the utmost importance on empowering the younger generation, and one of the best ways to achieve this goal is through access to smartphones and smart devices. We have a lot in store for the year 2021 with upcoming releases of smartphones as well as a range of AIoT products which are built using the latest technologies and I’m thrilled to be able to introduce these products to our local market. Thanks to realme, the youngsters in Sri Lanka can easily access these globally established devices with trendsetting designs at extremely affordable prices in order to take risks and dare to leap into new opportunities.”
With a mission to let more young people enjoy happiness along with productivity through the beauty of technology, realme is dedicated to catering to the needs of future leaders around the world. In 2021, realme hopes to fulfil its efforts in developing more trendsetting products and launch events that will help the brand become the leader of the trendsetting lifestyle of the generation Z.
Since its inception in August 2018, realme has been able to enter over 60 markets worldwide, covering 5 continents including Asia, Europe, Oceania, Middle and East Africa. Just in the year 2020, the brand has won a total of over 190 recognitions worldwide including awards such as the “50 Most Innovative Companies” in China, “Most Disruptive Brand – Smartprix People’s Choice Award” in India, “Best Smartphone Brand – Mobizil” in Egypt, “Fastest growing AIoT brand” in Pakistan and more.
Notes to Editor – About realme
realme, whose slogan is ‘Dare to Leap’, adopts a strategy of selling leapfrog performance and trendy design-driven quality products that resonate with its young crowd at an affordable and attractive price points. For young consumers, realme offers a variety of AI of Things (AIoT) products such as smart audio, visual and lifestyle products to complement their increasingly digitally connected lives. These products have become popular, grabbing the attention of its core market, the youth. So far, realme has released over 50 AIoT products in 2020, with plans to double it in 2021. Through realme, young people can dare to leap into the future, well-equipped to live life to the fullest.
