Lenovo appoints CricketerAngelo Mathewsas the Brand Ambassador for Sri Lanka
Lenovo, the world’s largest PC maker and an emerging PC Plus leader,has appointed Sri Lanka’sace cricketer and the current captain of the Sri Lankan cricket team, Angelo Mathews as its official brand ambassador in the country. Angelo is one of the world’s top cricketers.With this development, he will team-up with Lenovo – the world’s no.1 PC player.
Angelois a young achiever who embodies the perfect blend of style and performance. Hisachievements and track record will greatly compliment the brand’s image and create a powerful synergy.
Speaking on the association, Bhaskar Choudhuri, Director- Marketing, Lenovo Indiasaid, “Angelo, is one of the most promising players and a genuine all-rounder in the world of cricket. He represents the youth of Sri Lanka, who are aspiring to achieve more and are seeking the best of technologyand devices from across the world. This relationshipwill help Lenovo to growits brand salience amongst the young tech consumersof the country. Sri Lanka is a high potentialmarket in South Asia
and offers ample scope for users to experience and benefit from Lenovo’sfuture ready computing devices.”
Talking about the tie-up, Angelo Mathews commented,“It is a great opportunity for me to represent Lenovo, the world’s most admired technology player. Lenovo’s diverse range of innovative PCs will make world-class technology available to the youth of my country and therefore open new avenues for them. Lenovo’s products are designed with a focus on the user’s needs and will play a key role in empowering them and connecting them with the world.”